2010 Addy Award Winners
75
The Advertising Club of Western Massachusetts CELEBRATE S
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The Ad Club of Western Massachusetts 2010 Addy Award Winners
Transcript of 2010 Addy Award Winners
The Advertising Club of Western Massachusetts
CELEBRATES
CELEBRATING
THE SPONSORS
Hampden BankBidwell IDReminder Publications, Inc.
THE SPONSORS Elegant AffairsJx2 Productions, LLCRich Wright ProductionsMassLive.comReminder PublicationsWEIB 106.3 Smooth FM
SPECIAL THANKS THE DESIGNERJon Jones, Market Mentors, LLCTHE PRINTER
Hadley PrintingTHE EDITOR
Charlie Breguet, Baystate Health
SPECIAL THANKS THE COMMITTEELinda Edwards, Glenmeadow RetirementNina Berman, Chartered Alternative Investment Analyst AssociationSuzanne Boniface, The Children’s Study Home Nancy Creed, N.F. CommunicationsCarol Moore Cutting, WEIB, 106.3 Smooth FMPaul Fritz, MassLive.comBarbara Perry, The Reminder Publications Kristi Reale, Meyers Brothers Kalicka, P.C.Alta Stark, Baystate HealthElizabeth Taras, Market Mentors, LLCChris Zarlengo, The Republican
The Advertising Club of Western Massachusetts
CELEBRATES
THE JUDGES
Tim Klinger
Emily Dorr
John Topacio“… the best work cuts
through the clutter…”
THE JUDGES
TIM KLINGERCreative DirectorKleidon & AssociatesOhio
THE JUDGES
EMILY DORRArt DirectorJean Peterson DesignMaryland
THE JUDGES
JOHN TOPACIOCreative DirectorRSCG/ChicagoIllinois
The Advertising Club of Western Massachusetts
CELEBRATES
CATEGORY SALES PROMOTION
01 A CATALOG
01 B SALES KIT
02 B PACKAGING
03 B POINT-OF-PURCHASE
03 C TRADE SHOW EXHIBIT
01 A Catolog
BronzeWinstanley PartnersWainwright CatalogMichael Wainwright
01 B Sales Kit
SilverThe Piano Movers Society
Seal Ryt Sales KitSeal Ryt
02 B Packaging
Silversketchiedesign
Chris Smither: Time Stands StillYoung Hunter Management/Signature
Sounds
03 B Point-of-Purchase
SilverWinstanley Partners
Smith & Wesson Kick BrassSmith & Wesson
03 C Trade Show Exhibit
BronzeWinstanley Partners
Smith & Wesson PK380Smith & Wesson
CATEGORY COLLATERAL MATERIAL
06 B ANNUAL REPORT, COLOR
07 B BROCHURE, COLOR
08 D MAGAZINE DESIGN
09 A POSTER
09 B POSTER CAMPAIGN
06 B Annual Report, Color
SilverRob & Damia Design
ISO New England Regional Electricity OutlookISO New England
07 B Brochure, Color
GoldWinstanley Partners
Walther PK380 BrochureSmith & Wesson
08 D Magazine Design
BronzeTigerPress
GA/Greek America MagazineGreek America Magazine
08 D Magazine Design
SilverBidwell ID
WIT MagazineWentworth Institute of Technology
08 D Magazine Design
SilverBidwell ID
Regis Today MagazineRegis College
09 A Poster
GoldWinstanley Partners
Wachonah Park PosterWachonah Park
09 B Poster Campaign
GoldRob & Damia Design
Transit Authority Figures PostersTransit Authority Figures
CELEBRATING
CATEGORY DIRECT MARKETING
11 B Direct, B-to-B or Consumer
11 B Direct, B-to-B or Consumer
BronzeWinstanley Partners
Berkshire Money Management BandaidBerkshire Money Management
CATEGORY NON-TRADITIONAL ADV.
20 B Non-Traditional Campaign
20 B Non-Traditional Campaign
GoldWinstanley Partners
Berkshire Money Management Theatre Campaign
Berkshire Money Management
CATEGORY CONSUMER/TRADE PUB.
22 B Consumer/Trade, Full
Page, Color
24 B Consumer/Trade
Campaign, Color
22 B Consumer/Trade, Full Page, Color
SilverWinstanley Partners
Smith & Wesson Kick BrassSmith & Wesson
24 B Consumer/Trade Campaign, Color
GoldW.F. Young, Inc.
Absorbine 2009 Consumer Ad CampaignW.F. Young, Inc.
CELEBRATING
27 A Newspaper, Full Page
29 A Newspaper, Specialty
Advertising Insert
30 A Newspaper Campaign
CATEGORY NEWSPAPER
27 A Newspaper, Full Page
GoldWinstanley Partners
Berkshire Money Management – You Look Thinner
Berkshire Money Management
29 A Newspaper Specialty Adv. Insert
GoldWinstanley Partners
Church PolkaSt. Anne’s Church
30 A Newspaper Campaign
GoldWinstanley Partners
Berkshire Money Management Thinner Campaign
Berkshire Money Management
35 BWebsite, Consumer HTML, Outlets
35 CWebsite, Consumer HTML,
Services
36 CMicro or Mini Sites
CATEGORY INTERACTIVE MEDIA
35 B Website, Consumer HTML, Outlets
BronzeWinstanley PartnersWainwright WebsiteMichael Wainwright
35 C Website, Consumer HTML, Services
SilverLSHD
OPNS WebsiteOPNS
36 C Micro or Mini Sites
SilverWinstanley Partners
Suddekor Sound DesignSuddekor LLC
45 Local TV Campaign
CATEGORY TELEVISION
45 Local TV Campaign
SilverBaystate Health
Baystate Children’s Hospital “Grossology” Campaign
Baystate Children’s Hospital
CELEBRATING
52 Mixed-Media, National B-to-B
53 Mixed-Media, Local
Consumer
54 Mixed-Media, National
Consumer
CATEGORY MIXED/MULTIPLE MEDIA
52 Mixed-Media, National B-to-B
Bronzechemetal/treefrog
Treefrog FSCTreefrog Veneer
52 Mixed-Media, National B-to-B
BronzeLSHD
AFcell Brand LaunchAFcell
53 Mixed-Media, Local Consumer
BronzeBidwell ID
Glenmeadow at Home CampaignGlenmeadow
53 Mixed-Media, Local Consumer
GoldWinstanley Partners
Berkshire Money Management Thinner Campaign
Berkshire Money Management
54 Mixed-Media, National Consumer
SilverWinstanley Partners
Smith & Wesson Kick BrassSmith & Wesson
55 C Arts, Brochure
55 G Arts, Invitation
56 A Arts, Magazine
56 B Arts, Newspaper
57 D Arts, Interactive
61 A Arts, Campaign
61 B Arts, Mixed-Media Campaign
CATEGORY ADVERTISING FOR THE
ARTS & SCIENCES
55 C Arts, Brochure
GoldRob & Damia Design
Williams College ’62 Center for Theatre and Dance Season Brochure
Williams College ’62 Center for Theatre and Dance
55 G Arts, Invitation
SilverHealth New England
Winter Garden Gala – Bright Nights Anniversary Ball InviteSpirit of Springfield
56 A Arts, Magazine
GoldWinstanley Partners
Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum
56 B Arts, Newspaper
GoldWinstanley Partners
Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum
57 D Arts, Interactive
SilverWinstanley Partners
Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum
61 A Arts, Campaign
SilverWinstanley Partners
Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum
61 B Arts, Mixed-Media Campaign
BronzeLSHD
American Cancer Society – Evening of Hope Gala 2009American Cancer Society
61 B Arts, Mixed-Media Campaign
GoldWinstanley Partners
Norman Rockwell Museum – Behind the CameraNorman Rockwell Museum
61 B Arts, Mixed-Media Campaign
GoldRob & Damia Design
Museums10 – Location CampaignMuseums10
CELEBRATING
69 A Self-Promotion, Collateral
69 C Self-Promotion, Print
69 J Self-Promotion, Invitation
71 B Self-Promotion, Mixed-Media
Campaign
CATEGORY ADVERTISING INDUSTRY SELF PROMOTION
69 A Self-Promotion, Collateral
BronzeCarlson Advertising
Don’t Call Us… We’ll Call You!Carlson Advertising
69 C Self-Promotion, Print
SilverMarket Mentors, LLC
AD-LIB Print AdMarket Mentors, LLC
69 J Self-Promotion, Invitation
SilverWinstanley Partners
Winstanley Flu Season GreetingsWinstanley Partners
71 B Self-Promotion, Mixed-Media Campaign
SilverWinstanley Partners
Winstanley Flu Season GreetingsWinstanley Partners
71 B Self-Promotion, Mixed-Media Campaign
SilverThe Advertising Club of Western Massachusetts
2009 ADDY CampaignThe Advertising Club of Western Massachusetts
72 Logo
CATEGORY ELEMENTS OF ADV.
72 Logo
GoldWinstanley Partners
SouthworthSouthworth
72 Logo
GoldRob & Damia Design
Transit Authority FiguresTransit Authority Figures
BEST OF SHOW
“…awesome — because it took a mundane topic and made it cool…”
BEST OF SHOW
09 B COLLATERAL MATERIALRob & Damia Design
Transit Authority Figures Poster CampaignTransit Authority Figures
The Advertising Club of Western Massachusetts
Thanks You!
