Post on 15-Jan-2017
20 Big Data - eCommerce Hacks
Britney Muller | 2016
#RetailGlobalUSA @BritneyMuller
I’m excited to be a new addition at Moz!
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Forrester Study
44% of people start their product search
on...
#RetailGlobalUSA @BritneyMuller
The Problem:
How The F@#$ Do You Compete With
Amazon?!Amazon Study
#RetailGlobalUSA @BritneyMuller
We Have 2 Options
Amazon Study
#RetailGlobalUSA @BritneyMuller
Google Search Results Have
Changed...A Lot!Britney Muller | 2016
10 Blue Links?~3% Of Search Results
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Rand Fishkin MozCon Talk
#RetailGlobalUSA @BritneyMuller
Britney Muller | 2016
#1
Where Are Your Competitors Getting
Traffic?
Britney Muller | 2016
#2
How Have Your Competitors Optimized
Their Website?
#RetailGlobalUSA @BritneyMuller
Site:example.com
#RetailGlobalUSA @BritneyMuller
Site:example.com
#RetailGlobalUSA @BritneyMuller
Britney Muller | 2016
#3
Structured Markup!
#RetailGlobalUSA @BritneyMuller
Builtvisible Microdata Resource#RetailGlobalUSA @BritneyMull
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#RetailGlobalUSA @BritneyMuller
Data Highlighter
What Keywords Do Your Competitors Rank
For?Britney Muller | 2016
#4
#RetailGlobalUSA @BritneyMuller
Moz, Ahrefs, SEMRush & Raven can all do this
What Are Your Competitor’s Top
Pages?Britney Muller | 2016
#5
#RetailGlobalUSA @BritneyMuller
Be Aware Of Keyword Trends
Britney Muller | 2016
#6
Google Trends Is Great For Seasonal Planning!#RetailGlobalUSA @BritneyMull
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How Do I Do Keyword Research?
Britney Muller | 2016
#7
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Upload Suggested Keywords Into A New List At Moz
#RetailGlobalUSA @BritneyMuller
Can Do This In Keyword Planner
Read: Google K
eyword Planner’
s Dirty Secrets!
#RetailGlobalUSA @BritneyMuller
Moz Keyword Explorer Presents Bigger Picture Data#RetailGlobalUSA @BritneyMull
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More Accurate Search Volume Data#RetailGlobalUSA @BritneyMull
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Additional Keyword Suggest Filters#RetailGlobalUSA @BritneyMull
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Are You Ranking For Coupon / Promo Codes#RetailGlobalUSA @BritneyMull
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How To Rank / What Is Quality
Content?Britney Muller | 2016
#8
Go Outdoor Gear Lab?!
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
thenorthface.com/xps#RetailGlobalUSA @BritneyMull
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None of their images are optimized!?#RetailGlobalUSA @BritneyMull
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FAQ Page Hacks = SEO Gold
Britney Muller | 2016
#9
What are specific product questions?#RetailGlobalUSA @BritneyMull
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AnswerThePublic.com#RetailGlobalUSA @BritneyMull
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Genuinely Help People Out!
Britney Muller | 2016
#10
Help People On Quora & Reddit#RetailGlobalUSA @BritneyMull
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\b(adding|does|do|who|what|where|when|why|how|will|can|\?|am|is|are|was|were|be|being|been|versus|vs|vs\.|best)\b
RegEx Gold
#RetailGlobalUSA @BritneyMuller
If You Don’t, Someone Else Will#RetailGlobalUSA @BritneyMull
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BEWARE:Britney Muller | 2016
#11
On-Site OpportunitiesMISTAKE
S
DO NOT DO THIS!
#RetailGlobalUSA @BritneyMuller
Wil Reynolds Mozcon#RetailGlobalUSA @BritneyMuller
What Is Your Visitor’s Intent?
Britney Muller | 2016
#12
What if we knew what websites our traffic visited before and after they landed on our site...#RetailGlobalUSA @BritneyMull
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hindsight analyzes your audience’s off-site behavior and providesactionableinsights.
#RetailGlobalUSA @BritneyMuller
Rockerbox.com#RetailGlobalUSA @BritneyMull
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Know What They Engage With & When#RetailGlobalUSA @BritneyMull
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Beef Up Your AnalyticsBritney Muller | 2016
#13
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
GA is getting much better at this! Woohoo!!!#RetailGlobalUSA @BritneyMull
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Page Speed Matters!Britney Muller | 2016
#14
#RetailGlobalUSA @BritneyMuller
AMPBritney Muller | 2016
#15
“Later this year, all types of sites that create AMP pages will have
expanded exposure across the entire Google Mobile Search results page,” -
Google!
#RetailGlobalUSA @BritneyMuller
Google Search Console Is Your Friend#RetailGlobalUSA @BritneyMull
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URL ParametersBritney Muller | 2016
#16
#RetailGlobalUSA @BritneyMuller
Sort=
Do a quick check here
Search Console URL Parameters#RetailGlobalUSA @BritneyMull
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Take A Peek Under Your Competitor’s Hood
Britney Muller | 2016
#17
BuiltWith.com#RetailGlobalUSA @BritneyMull
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What’s Your Competition’s PPC
Strategy?Britney Muller | 2016
#18
Moat.com#RetailGlobalUSA @BritneyMull
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iSpot.tv#RetailGlobalUSA @BritneyMull
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SSL (HTTPS)Britney Muller | 2016
#19
Google Prefers SSL Websites#RetailGlobalUSA @BritneyMull
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Machine Learning & Data Science
Britney Muller | 2016
#20
What Is Machine Learning?#RetailGlobalUSA @BritneyMull
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#RetailGlobalUSA @BritneyMuller
Product RecommendationsChurn PredictionSentiment & Trend AnalysisFraud DetectionInventory ForecastingDynamic ContentPricingAnticipatory Purchases
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
Other Resources:
Amazon OptimizationRCS [video]Digital Body Language [video]How To Research The Path To Customer PurchaseMachine Learning - 1 Mill Hotel Reviews
Britney Muller | 2016
Britney Muller | 2016
If You Can’t Beat Them... Join Them!
#RetailGlobalUSA @BritneyMuller
On track to do 160 million in revenue (via Amazon) this year:
Inc. Article
#RetailGlobalUSA @BritneyMuller
“My advice to sellers trying to build a reputation online is to tackle one project at a time, and master it, before you move on to the next. If you do that, your reputation will naturally build. If you try to do too many things at once, and aren't the master of any of them, that's when you'll fall behind. “ -Pharmapacks Founder, Andrew Vagenas
My new friend Brad!
Inc. Article
You Can Find Successful Amazon People Easily Online!
Questionable, right?!
#RetailGlobalUSA @BritneyMuller
So I did what any normal person would do...
#RetailGlobalUSA @BritneyMuller
#RetailGlobalUSA @BritneyMuller
I’M A JERK!!! These guys are the real deal...sorry Brad! I deleted my negative review (test). :) Go Pharmapacks!#RetailGlobalUSA @BritneyMull
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