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The Top 10

Facebook

Campaigns of 2014social media

strategist at Heyo

ARTHUR TUBMAN

social media

strategist at

Heyo

JAY M. TUCKER

In the next 30 minutes, you’ll learn:

1. 3 Campaigns that each captured over 1,000 new

email leads

2. The 6 things that each of the Top 10 Campaigns of

2014 has in common

3. The most creative campaigns from 2014 that got

the most likes and engagement

Social Media Strategistat Heyo.

I’m Jay,

@VTJayTuck

Tweet your notes to me using

the hashtag:

#HeyoNotes

for your chance to win a FREE Heyo t-shirt!

In the next 30 minutes, you’ll learn:

1. 3 campaigns that each captured over 1,000 new email

leads

2. The 6 things that each of the Top 10 Campaigns of 2014 has

in common

3. The most creative campaigns from 2014 that got the most

likes and engagement

4. At the end of the webinar, we’ll have live Q+A and

choose a winner for our #HeyoNotes contest! You won’t

want to miss this.

ONE

Most Visually Appealing

INKWELL PRESS

Impressions: 3750 Emails captured: 1800 Conversion Rate: 48%

GOORIN BROTHERS

Impressions: 10,664 Emails captured: 8,404 Conversion Rate: 78%

TWO

Starting withSuccess

KAO JAI COFFEE

Impressions: 188 Emails captured: 80 Conversion Rate: 42%

ENTICING TABLES

Impressions: 175 Emails captured: 76 Conversion Rate: 43%

THREE

Most ImpressiveConversion Rates

MARY J. BLIGE

Conversion Rate: 85%

INCREDIBEARD

Conversion Rate: 77%

FOUR

Best Post-Campaign Follow Up

SOLO STOVE

Impressions: 1,020 Emails captured: 474 Conversion Rate: 46%

FIVE

Best Holiday Themed

Campaigns

PRECIOUS MOMENTS

Impressions: 444 Emails captured: 344 Conversion Rate: 78%

BOTTO’S

Impressions: 892 Emails captured: 303 Conversion Rate: 34%

“Our main goal was to capture emails. This campaign turned out to be the highest converting campaign

we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took me

about 30 minutes. Looking forward to launching our next campaign here shortly!”- Paul Abdo, Social Media Strategist“

Paul created the highest converting

campaign his company has ever launched

Impressions: 1242 Emails captured: 716 Conversion Rate: 60%

What do all of the Top 10

Campaigns of 2014 have in

common?

Do not use an iPad. Do not

use an Amazon Gift Card.

Pick an incentive that aligns

emotionally with your fans

and feature it in an image in

the campaign.

Strong Incentive

ONE

Your campaign will not

convert if you don’t

encourage the fan or viewer

to take action now (before

they get distracted).

Based off our tests, the best

way to do this is with a

countdown that has 7 days

or less left on it.

Create Urgency

TWO

Do not be vague. Tell your fans

exactly how they win by

featuring the email opt in on

the first step.

Bonus: Easily integrate the

campaign entrants into your

email marketing program

(Aweber, MailChimp,

Constant Contact) and put

them on a drip campaign that

encourages campaign re-

engagement.

Easy to Enter

THREE

Every Facebook campaign

must make it easy for fans

or campaign entrants to

market your campaign to their

networks.

By asking the fan to like, FB

share, and tweet, your

campaign will get free traffic

from their social networks.

Let Them Market

FOUR

Turn Your Fans Into Marketers

Check out your campaign’s reach!

Meet Paul. Paul enters your contest and shares and Tweets it out to all of his followers.

Meet Paul’s friends. They share and Tweet your contest out to all of their followers.

Do not jam your brand into a

rigid Facebook Contest

template that doesn’t allow

your brand voice to come

through.

Include your logo in the

upper left and a description

of the campaign in the

bottom right to highlight your

brand voice and personality.

Brand Trust

FIVE

48% of Facebook’s Daily

Users only use mobile.

If you don’t publish and

market your campaign with a

smart URL, you are cutting

your likelihood of success in

half.

Mobile a Must

SIX

Enabling an easy way for

users to opt in via mobile will

spike conversion rate by at

least 15%.

Mobile a Must

SIX

My industry is not a normal

one.

Will Heyo work?

Impressions: 111

Emails Captured: 50

Conversion Rate:

51%

50% Conversion

Industry: Golf Club

Impressions: 5045

Emails Captured: 3228

Conversion Rate: 64%

64% Conversion

Industry: Product/Service

Impressions: 2685

Emails Captured: 1504

Conversion Rate: 53%

53% Conversion

Industry: Product/Service

1. Your Facebook page has 500 likes or more

2. You want to build your email list

3. Your status updates get a few likes, comments, and/or

shares

4. You have an email list of at least 100 subscribers

You’ll be successful withHeyo IF:

So far, you’ve learned:

1. 3 campaigns that each captured over 1,000 new

email leads

2. The 6 things that each of the Top 10 Campaigns of

2014 has in common

3. The most creative campaigns from 2014 that got

the most likes and engagement

Stay tuned for:

Live Q&A and our #HeyoNotes winner!

Were there at least 2 things you

learned so far?

Post your answer in

heyo.com/chat

Yes or no:

Type “Buy” in

heyo.com/chat

Are you interested in pricing?

Stay tuned, Q/A is only 10 minutes away!

Here’s what’s included with every Heyo

package:

1. Launch a campaign every other week

2. Access to photo and video contest templates

3. Access to giveaway and sweepstakes template

4. Access to lead generation templates

5. Direct email service provider integration to double your list

6. Mobile versions of your campaigns to capture mobile leads

7. Stop paying freelance developers and designers

8. You won’t need to worry about Facebook shutting you down or other legal worries

9. Super responsive customer support

Feature your fan page/business in a blog post ($97)

As a bonus for attending this webinar, if you buy right now:

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call with myself (for agencies and single

businesses) to ensure success.

As a bonus for attending this webinar, if you buy right now:

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call with myself (for agencies and single

businesses) to ensure success.

BONUS: 11 high converting ideas you can copy as an incentive/prize for your

Facebook campaign ($197)

As a bonus for attending this webinar, if you buy right now:

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call with myself (for agencies and single

businesses) to ensure success.

BONUS: 11 high converting ideas you can copy as an incentive/prize for your

Facebook campaign ($197)

BONUS: Access to our invite only mastermind group (can’t get access any

other way)

As a bonus for attending this webinar, if you buy right now:

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call with myself (for agencies and single

businesses) to ensure success.

BONUS: 11 high converting ideas you can copy as an incentive/prize for your

Facebook campaign ($197)

BONUS: Access to our invite only mastermind group (can’t get access any

other way)

BONUS: A video replay of today’s webinar.

As a bonus for attending this webinar, if you buy right now:

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call with myself (for agencies and single

businesses) to ensure success.

BONUS: 11 high converting ideas you can copy as an incentive/prize for your

Facebook campaign ($197)

BONUS: Access to our invite only mastermind group (can’t get access any

other way)

BONUS: A downloadable PDF of this information-packed slide deck.

BONUS: Free eBook! “The Secret to Stunning Visual Content”

As a bonus for attending this webinar, if you buy right now:

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call with myself (for agencies and single

businesses) to ensure success.

BONUS: 11 high converting ideas you can copy as an incentive/prize for your

Facebook campaign ($197)

BONUS: Access to our invite only mastermind group (can’t get access any

other way)

BONUS: A downloadable PDF of this information-packed slide deck.

BONUS: Free eBook! “The Secret to Stunning Visual Content”

BONUS: Free 30-minute video course “How to Discover Content theNewsfeed Loves” ($79)

As a bonus for attending this webinar, if you buy right now:

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call with myself (for agencies and single

businesses) to ensure success.

BONUS: 11 high converting ideas you can copy as an incentive/prize for your

Facebook campaign ($197)

BONUS: Access to our invite only mastermind group (can’t get access any

other way)

BONUS: A downloadable PDF of this information-packed slide deck.

BONUS: Free eBook! “The Secret to Stunning Visual Content”

BONUS: Free 30-minute video course “How to Discover Content theNewsfeed Loves” ($79)

As a bonus for attending this webinar, if you buy right now:

Here’s what you getwith Heyo:

Here’s what you get as abonus today: (over $480 value)

Launch a campaign every other week

Access to photo & video contest templates

Access to giveaway & sweepstakes

template

Access to lead generation templates

Direct integration with Aweber

Mobile versions of your campaigns

DIY – no need to pay developers

No legal worries

Rockstar customer support

Pay only $300 one time for the year:

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call ($97)

11 high converting ideas you can copy as an incentive for your campaign ($197)

Access to our invite-only mastermind group (can’t get access any other way)

A video replay of today’s webinar

BONUS: Free eBook! “The Secret to Stunning Visual Content”

BONUS: Free 30-minute video course ($79)

heyo.com/art

1. Your Facebook page has 500 likes or more

2. You want to build your email list

3. Your status updates get a few likes, comments, and/or

shares

4. You have an email list of at least 100 subscribers

Remember, you’ll be successfulwith Heyo IF:

Pay only $300 one time for the year:

heyo.com/art

100%30-day risk

free guarantee.

NO questionsasked.

Nathan Latka

Work with Heyo. We’ve got a proven method:

100%30-day risk free

guaranteeNathan

Latka1 800 884 8640

Here’s what you getwith Heyo:

Here’s what you get as abonus today: (over $480 value)

Feature your fan page/business in a blog post ($97)

A personal, 1 on 1 strategy call ($97)

11 high converting ideas you can copy as an incentive for your campaign ($197)

Access to our invite-only mastermind group (can’t get access any other way)

A video replay of today’s webinar

BONUS: Free eBook! “The Secret to Stunning Visual Content”

BONUS: Free 30-minute video course ($79)

Launch a campaign every other week

Access to photo & video contest templates

Access to giveaway & sweepstakes

template

Access to lead generation templates

Direct integration with Aweber

Mobile versions of your campaigns

DIY – no need to pay developers

No legal worries

Rockstar customer support

Pay only $300 one time for the year:

heyo.com/art

For the next 3 people who buy,

you’ll get the bonus + all the features.

Call Chris + Lauren (at Heyo HQ) right now:

1 800 884 8640

Questions? 100%

30-day risk free

guaranteeNathan

Latka1 800 884 8640

heyo.com/art

Questions? Ask me now!

Don’t miss out on over $480 in bonuses!

Pay only $300 one time for the year:

100%30-day risk free

guaranteeNathan

Latka1 800 884 8640

heyo.com/art

5 minutes 57% Conversion

57% Conversion

Impressions: 4640

Emails Captured: 2668

Conversion Rate: 57.5%

Industry: Ticket Sales

High Converting Campaign

57% Conversion

Impressions: 4640

Emails Captured: 2668

Conversion Rate: 57.5%

Industry: Ticket Sales

High Converting Campaign

57% Conversion

Impressions: 4640

Emails Captured: 2668

Conversion Rate: 57.5%

Industry: Ticket Sales

High Converting Campaign

High Converting Campaign

High Converting Campaign

Pick a Winner!

#HeyoNotes

JAY M. TUCKER

Thank you!

social media

strategist at Heyo

ARTHUR TUBMAN

ARTHUR TUBMAN