2 9-2015 art-top10of2014
Transcript of 2 9-2015 art-top10of2014
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The Top 10
Campaigns of 2014social media
strategist at Heyo
ARTHUR TUBMAN
social media
strategist at
Heyo
JAY M. TUCKER
In the next 30 minutes, you’ll learn:
1. 3 Campaigns that each captured over 1,000 new
email leads
2. The 6 things that each of the Top 10 Campaigns of
2014 has in common
3. The most creative campaigns from 2014 that got
the most likes and engagement
Social Media Strategistat Heyo.
I’m Jay,
@VTJayTuck
Tweet your notes to me using
the hashtag:
#HeyoNotes
for your chance to win a FREE Heyo t-shirt!
In the next 30 minutes, you’ll learn:
1. 3 campaigns that each captured over 1,000 new email
leads
2. The 6 things that each of the Top 10 Campaigns of 2014 has
in common
3. The most creative campaigns from 2014 that got the most
likes and engagement
4. At the end of the webinar, we’ll have live Q+A and
choose a winner for our #HeyoNotes contest! You won’t
want to miss this.
ONE
Most Visually Appealing
INKWELL PRESS
Impressions: 3750 Emails captured: 1800 Conversion Rate: 48%
GOORIN BROTHERS
Impressions: 10,664 Emails captured: 8,404 Conversion Rate: 78%
TWO
Starting withSuccess
KAO JAI COFFEE
Impressions: 188 Emails captured: 80 Conversion Rate: 42%
ENTICING TABLES
Impressions: 175 Emails captured: 76 Conversion Rate: 43%
THREE
Most ImpressiveConversion Rates
MARY J. BLIGE
Conversion Rate: 85%
INCREDIBEARD
Conversion Rate: 77%
FOUR
Best Post-Campaign Follow Up
SOLO STOVE
Impressions: 1,020 Emails captured: 474 Conversion Rate: 46%
FIVE
Best Holiday Themed
Campaigns
PRECIOUS MOMENTS
Impressions: 444 Emails captured: 344 Conversion Rate: 78%
BOTTO’S
Impressions: 892 Emails captured: 303 Conversion Rate: 34%
“Our main goal was to capture emails. This campaign turned out to be the highest converting campaign
we've ever launched. Thankfully it was also easy to set up – we used the Heyo Contest template. It took me
about 30 minutes. Looking forward to launching our next campaign here shortly!”- Paul Abdo, Social Media Strategist“
Paul created the highest converting
campaign his company has ever launched
Impressions: 1242 Emails captured: 716 Conversion Rate: 60%
What do all of the Top 10
Campaigns of 2014 have in
common?
Do not use an iPad. Do not
use an Amazon Gift Card.
Pick an incentive that aligns
emotionally with your fans
and feature it in an image in
the campaign.
Strong Incentive
ONE
Your campaign will not
convert if you don’t
encourage the fan or viewer
to take action now (before
they get distracted).
Based off our tests, the best
way to do this is with a
countdown that has 7 days
or less left on it.
Create Urgency
TWO
Do not be vague. Tell your fans
exactly how they win by
featuring the email opt in on
the first step.
Bonus: Easily integrate the
campaign entrants into your
email marketing program
(Aweber, MailChimp,
Constant Contact) and put
them on a drip campaign that
encourages campaign re-
engagement.
Easy to Enter
THREE
Every Facebook campaign
must make it easy for fans
or campaign entrants to
market your campaign to their
networks.
By asking the fan to like, FB
share, and tweet, your
campaign will get free traffic
from their social networks.
Let Them Market
FOUR
Turn Your Fans Into Marketers
Check out your campaign’s reach!
Meet Paul. Paul enters your contest and shares and Tweets it out to all of his followers.
Meet Paul’s friends. They share and Tweet your contest out to all of their followers.
Do not jam your brand into a
rigid Facebook Contest
template that doesn’t allow
your brand voice to come
through.
Include your logo in the
upper left and a description
of the campaign in the
bottom right to highlight your
brand voice and personality.
Brand Trust
FIVE
48% of Facebook’s Daily
Users only use mobile.
If you don’t publish and
market your campaign with a
smart URL, you are cutting
your likelihood of success in
half.
Mobile a Must
SIX
Enabling an easy way for
users to opt in via mobile will
spike conversion rate by at
least 15%.
Mobile a Must
SIX
My industry is not a normal
one.
Will Heyo work?
Impressions: 111
Emails Captured: 50
Conversion Rate:
51%
50% Conversion
Industry: Golf Club
Impressions: 5045
Emails Captured: 3228
Conversion Rate: 64%
64% Conversion
Industry: Product/Service
Impressions: 2685
Emails Captured: 1504
Conversion Rate: 53%
53% Conversion
Industry: Product/Service
1. Your Facebook page has 500 likes or more
2. You want to build your email list
3. Your status updates get a few likes, comments, and/or
shares
4. You have an email list of at least 100 subscribers
You’ll be successful withHeyo IF:
So far, you’ve learned:
1. 3 campaigns that each captured over 1,000 new
email leads
2. The 6 things that each of the Top 10 Campaigns of
2014 has in common
3. The most creative campaigns from 2014 that got
the most likes and engagement
Stay tuned for:
Live Q&A and our #HeyoNotes winner!
Were there at least 2 things you
learned so far?
Post your answer in
heyo.com/chat
Yes or no:
Type “Buy” in
heyo.com/chat
Are you interested in pricing?
Stay tuned, Q/A is only 10 minutes away!
Here’s what’s included with every Heyo
package:
1. Launch a campaign every other week
2. Access to photo and video contest templates
3. Access to giveaway and sweepstakes template
4. Access to lead generation templates
5. Direct email service provider integration to double your list
6. Mobile versions of your campaigns to capture mobile leads
7. Stop paying freelance developers and designers
8. You won’t need to worry about Facebook shutting you down or other legal worries
9. Super responsive customer support
Feature your fan page/business in a blog post ($97)
As a bonus for attending this webinar, if you buy right now:
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with myself (for agencies and single
businesses) to ensure success.
As a bonus for attending this webinar, if you buy right now:
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with myself (for agencies and single
businesses) to ensure success.
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
As a bonus for attending this webinar, if you buy right now:
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with myself (for agencies and single
businesses) to ensure success.
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
As a bonus for attending this webinar, if you buy right now:
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with myself (for agencies and single
businesses) to ensure success.
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
BONUS: A video replay of today’s webinar.
As a bonus for attending this webinar, if you buy right now:
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with myself (for agencies and single
businesses) to ensure success.
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
BONUS: A downloadable PDF of this information-packed slide deck.
BONUS: Free eBook! “The Secret to Stunning Visual Content”
As a bonus for attending this webinar, if you buy right now:
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with myself (for agencies and single
businesses) to ensure success.
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
BONUS: A downloadable PDF of this information-packed slide deck.
BONUS: Free eBook! “The Secret to Stunning Visual Content”
BONUS: Free 30-minute video course “How to Discover Content theNewsfeed Loves” ($79)
As a bonus for attending this webinar, if you buy right now:
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call with myself (for agencies and single
businesses) to ensure success.
BONUS: 11 high converting ideas you can copy as an incentive/prize for your
Facebook campaign ($197)
BONUS: Access to our invite only mastermind group (can’t get access any
other way)
BONUS: A downloadable PDF of this information-packed slide deck.
BONUS: Free eBook! “The Secret to Stunning Visual Content”
BONUS: Free 30-minute video course “How to Discover Content theNewsfeed Loves” ($79)
As a bonus for attending this webinar, if you buy right now:
Here’s what you getwith Heyo:
Here’s what you get as abonus today: (over $480 value)
Launch a campaign every other week
Access to photo & video contest templates
Access to giveaway & sweepstakes
template
Access to lead generation templates
Direct integration with Aweber
Mobile versions of your campaigns
DIY – no need to pay developers
No legal worries
Rockstar customer support
Pay only $300 one time for the year:
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call ($97)
11 high converting ideas you can copy as an incentive for your campaign ($197)
Access to our invite-only mastermind group (can’t get access any other way)
A video replay of today’s webinar
BONUS: Free eBook! “The Secret to Stunning Visual Content”
BONUS: Free 30-minute video course ($79)
heyo.com/art
1. Your Facebook page has 500 likes or more
2. You want to build your email list
3. Your status updates get a few likes, comments, and/or
shares
4. You have an email list of at least 100 subscribers
Remember, you’ll be successfulwith Heyo IF:
Pay only $300 one time for the year:
heyo.com/art
100%30-day risk
free guarantee.
NO questionsasked.
Nathan Latka
Work with Heyo. We’ve got a proven method:
100%30-day risk free
guaranteeNathan
Latka1 800 884 8640
Here’s what you getwith Heyo:
Here’s what you get as abonus today: (over $480 value)
Feature your fan page/business in a blog post ($97)
A personal, 1 on 1 strategy call ($97)
11 high converting ideas you can copy as an incentive for your campaign ($197)
Access to our invite-only mastermind group (can’t get access any other way)
A video replay of today’s webinar
BONUS: Free eBook! “The Secret to Stunning Visual Content”
BONUS: Free 30-minute video course ($79)
Launch a campaign every other week
Access to photo & video contest templates
Access to giveaway & sweepstakes
template
Access to lead generation templates
Direct integration with Aweber
Mobile versions of your campaigns
DIY – no need to pay developers
No legal worries
Rockstar customer support
Pay only $300 one time for the year:
heyo.com/art
For the next 3 people who buy,
you’ll get the bonus + all the features.
Call Chris + Lauren (at Heyo HQ) right now:
1 800 884 8640
Questions? 100%
30-day risk free
guaranteeNathan
Latka1 800 884 8640
heyo.com/art
Questions? Ask me now!
Don’t miss out on over $480 in bonuses!
Pay only $300 one time for the year:
100%30-day risk free
guaranteeNathan
Latka1 800 884 8640
heyo.com/art
5 minutes 57% Conversion
57% Conversion
Impressions: 4640
Emails Captured: 2668
Conversion Rate: 57.5%
Industry: Ticket Sales
High Converting Campaign
57% Conversion
Impressions: 4640
Emails Captured: 2668
Conversion Rate: 57.5%
Industry: Ticket Sales
High Converting Campaign
57% Conversion
Impressions: 4640
Emails Captured: 2668
Conversion Rate: 57.5%
Industry: Ticket Sales
High Converting Campaign
High Converting Campaign
High Converting Campaign
Pick a Winner!
#HeyoNotes
JAY M. TUCKER
Thank you!
social media
strategist at Heyo
ARTHUR TUBMAN
ARTHUR TUBMAN