Post on 29-Apr-2019
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EXHIBITION OVERVIEW
Show Name MEGABUILD INDONESIA 2018The 17th Indonesia Architecture, Interior Design & Building Materials Exhibition
Show Dates 15 – 18 March 2018, Thursday to Sunday
Venue Jakarta Convention Center, Jakarta - Indonesia
Opening Hours 10:00am – 09:00pm
Endorsed by Ministry of Trade, Republic of IndonesiaMinistry of Public Works & Public Housing, Republic of IndonesiaMinistry of Industry, Republic of IndonesiaMinistry of Tourism & Creative Economy, Republic of IndonesiaThe Indonesian Creative Economy Agency (BEKRAF)
Supported by Indonesia Ceramic Association (ASAKI)The Indonesian Institute of Architects (IAI)Indonesian Society of Interior Designer (HDII)Indonesia Contractors’ Association (GAPENSI)Indonesian Security System Industry Association (AISKINDO)Association of Indonesian System Integrator & Security Systems (ASISINDO) Green Building Council Indonesia (GBCI)The Indonesian Exhibitions Companies Association (ASPERAPI / IECA)The National Association of Indonesian Consultant (INKINDO) Indonesian Institute of Engineers (PII) Indonesian Institute of Architects Landscape (IALI)The Indonesian Institute of Quantity Surveyor (ISQI)The Indonesian Construction Expert Association (HAKI)The Indonesian Electrical Lighting Industry Association (APERLINDO)
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FACTS & FIGURES
387 exhibiting companies13 power packed segments
38,394 visitors20 countriesCountries:Indonesia, Malaysia, Singapore, Thailand, India, Vietnam, Hong Kong, Japan, South Korea, Taiwan, China, Australia, Italy, Turkey,United State, Brazil, Germany, Spain, Mexico, Egypt.
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THE VISITOR
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Architect/Interior Designer
Contractor/Sub-Contractors
Project Managemet
Agent/Distributor/Supplier
Development
Facilities Management
Banking & Investment
Engineer
System Integrator
Retailers
Academics
Trade Visitor Profile (Ranking by Number of Visitor)
34%
20%
26%
20%
Decision Making/ Authorizing
Evaluating /Testing
GatheringInformation
Recommending/ Influencing
Visitor Role of Purchasing Decision42%
16%
26%22%
35%
11%
Looking for NewDistributor /
Supplier /Importer
Interested inImporting orrepresentinginternational
products
Interested onrenovation or
home furnishing
Meet up withexisting suppliers
and partners
Updatinginformation onnew products
Attend seminar /workshop /
conference / talkshow /
presentation
Reason for Attending
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THE VISITOR
14%
11%
9% 9%9%
7% 7%
6% 6% 5% 5%
4%4%
BuildingMaterials
Bathroom &Kitchen
ConstructionMaterials
InteriorFurnishing
DesignLighting
Doors &Windows
Keramika -World ofCeramics
FacilityManagement
Keramika -World of
Technology
Roof &Flooring
Marble &Stone
Security &Safety
Landscape
What Visitors Are Looking For
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VISITOR SATISFACTION
93.39% of the visitors are satisfied with 2018 event, and
94.19% of the visitor will definitely visit in 2019.
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EXHIBITOR TESTIMONIALS
MEGABUILD INDONESIA 2018 has been the best platform for buildingmaterials in Indonesia. Keep innovate and looking forward to theexpansion to other cities. (Joni Effendi, Director – Pintu Baja)
Great event to expand our network and meet new customers. (JoeKurniawan, President – PT Reafo International)
I am very satisfied with the good turnout from variety groups ofvisitors, such as architect, project owners, contractors, consultants,etc. And we meet a lot of new clients too. (Putri Ufairah, MarketingCommunications – PT Prasetya Adi Citra Anugerah - PACA)
MEGABUILD INDONESIA 2018 has helped to open up the B2B marketfor Germany Briliant. I am looking forward to another successfulparticipation next year! (Aulia Roy, Marketing Manager – GermanyBriliant)
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JAKARTA CONSTRUCTION NIGHT graced by Mr Sandiaga Uno, Deputy Governor of Jakarta
EVENT HIGHLIGHTS
OPENING CEREMONY officiated by Mr Airlangga Hartarto, Indonesian Minister of Industry
Organised by: Co-located with:
EVENT HIGHLIGHTS
VIP VISITMr Mochamad Ridwan Kamil, Mayor of Bandung
EXHIBITORNETWORKING NIGHT
BEST BOOTH DESIGNAWARD PRESENTATION
BUSINESS MATCHINGStart your business with the right match.
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EVENT HIGHLIGHTS
COLLEGES & UNIVERSITIESSTUDENT VISIT
PROFESSIONAL WORKSHOPS & SEMINARS
F.WIDAYANTO SHOWCASEthe most prominent Indonesian ceramist noted for
his original and unique creation.
CONTRACT SIGNING CEREMONYIlwontech (KOREA) established contracts worth of
USD 1 million with PT Wire Prima International
F.WIDAYANTO SHOWCASEThe most prominent Indonesian ceramist noted for
his original and unique creation.
Organised by: Co-located with:
MARKETING CAMPAIGNS
Above The Line
Social Media Announcement
Blog Post Media Partnership Email Marketing Paid Promotion Ads in local and regional
trade magazines Ads in International
publications Ads in regional and local
newspapers Radio Talk Shows Billboards Videotron Road Buntings
Folder & brochure Poster
Postcard Visitor Flyer
Telemarketing
Below The Line
Online
Website Google Display
Network Newsletters Banner and hyperlink
exchange with partners
Electronic Invitation Web Banners for
Exhibitors Exhibitor marketing kit
Public Relations
Press releases Media Discussion
forum community
Event Promotion
Other Global Show International &
Regional events
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The campaign deployed with the help of our media partners consisted of:
• Talkshows in SmartFM Jakarta and Sonara Jakarta Radio Station reached out to 3.2 million listeners.
• Newspaper advertising in Kompas and The Jakarta Post sent to over 4.25 million readers.
• News releases picked up by 114 media from 16 countries with average potential audience of
621,624.
• Targeted Facebook advertising campaign, ran for 3 months in the lead up to the event with a reach
in audience over 88,917 people with 25,612 post engagements.
• Weekly electronic direct mailers (EDM) sent to 200,000 emails.
• 20,000 direct mail invitations sent.
• 100 road buntings placement around the city centre area.
• Billboard Ad Placement for a month at 5 locations (Jakarta Timuere, Depok, Karawaci, Revo Town).
• Videotron Ad Placement for a month at Sudirman Central Business District (SCBD).
• SMS Broadcast to 200,000 databases.
• 5,000 copies of show directories distributed to government agencies, trade associations, embassies
& trade offices.
• Google Display Network (GDN) campaign, ran for 1 month with keywords and placement targeting,
created 1,697,036 impressions and 11,279 clicks.
MARKETING CAMPAIGNS
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CONTACT US
General EnquiriesT. +62 2556 5000
E. megabuild@reedpanorama.com
International & Sponsorship EnquiriesMs Hellen WoonProject DirectorT. +62 2556 5024E. hellen.woon@reedpanorama.com
Media EnquiriesMr Tri BaskoroAssistant Marketing ManagerT. +62 2556 5005E. tri.baskoro@reedpanorama.com
Local EnquiriesMr Handy SohanAccount SpecialistT. +62 2556 5005E. handy.sohan@reedpanorama.com
Speaking EnquiriesMs Amanda GabanConference ManagerT. +62 2556 5022E. amanda.gaban@reedpanorama.com