15 – 18 March 2018

Jakarta Convention Center

POST SHOW REPORT

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EXHIBITION OVERVIEW

Show Name MEGABUILD INDONESIA 2018The 17th Indonesia Architecture, Interior Design & Building Materials Exhibition

Show Dates 15 – 18 March 2018, Thursday to Sunday

Venue Jakarta Convention Center, Jakarta - Indonesia

Opening Hours 10:00am – 09:00pm

Endorsed by Ministry of Trade, Republic of IndonesiaMinistry of Public Works & Public Housing, Republic of IndonesiaMinistry of Industry, Republic of IndonesiaMinistry of Tourism & Creative Economy, Republic of IndonesiaThe Indonesian Creative Economy Agency (BEKRAF)

Supported by Indonesia Ceramic Association (ASAKI)The Indonesian Institute of Architects (IAI)Indonesian Society of Interior Designer (HDII)Indonesia Contractors’ Association (GAPENSI)Indonesian Security System Industry Association (AISKINDO)Association of Indonesian System Integrator & Security Systems (ASISINDO) Green Building Council Indonesia (GBCI)The Indonesian Exhibitions Companies Association (ASPERAPI / IECA)The National Association of Indonesian Consultant (INKINDO) Indonesian Institute of Engineers (PII) Indonesian Institute of Architects Landscape (IALI)The Indonesian Institute of Quantity Surveyor (ISQI)The Indonesian Construction Expert Association (HAKI)The Indonesian Electrical Lighting Industry Association (APERLINDO)

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FACTS & FIGURES

387 exhibiting companies13 power packed segments

38,394 visitors20 countriesCountries:Indonesia, Malaysia, Singapore, Thailand, India, Vietnam, Hong Kong, Japan, South Korea, Taiwan, China, Australia, Italy, Turkey,United State, Brazil, Germany, Spain, Mexico, Egypt.

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THE VISITOR

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

Architect/Interior Designer

Contractor/Sub-Contractors

Project Managemet

Agent/Distributor/Supplier

Development

Facilities Management

Banking & Investment

Engineer

System Integrator

Retailers

Academics

Trade Visitor Profile (Ranking by Number of Visitor)

34%

20%

26%

20%

Decision Making/ Authorizing

Evaluating /Testing

GatheringInformation

Recommending/ Influencing

Visitor Role of Purchasing Decision42%

16%

26%22%

35%

11%

Looking for NewDistributor /

Supplier /Importer

Interested inImporting orrepresentinginternational

products

Interested onrenovation or

home furnishing

Meet up withexisting suppliers

and partners

Updatinginformation onnew products

Attend seminar /workshop /

conference / talkshow /

presentation

Reason for Attending

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THE VISITOR

and many more…

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THE VISITOR

14%

11%

9% 9%9%

7% 7%

6% 6% 5% 5%

4%4%

BuildingMaterials

Bathroom &Kitchen

ConstructionMaterials

InteriorFurnishing

DesignLighting

Doors &Windows

Keramika -World ofCeramics

FacilityManagement

Keramika -World of

Technology

Roof &Flooring

Marble &Stone

Security &Safety

Landscape

What Visitors Are Looking For

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VISITOR SATISFACTION

93.39% of the visitors are satisfied with 2018 event, and

94.19% of the visitor will definitely visit in 2019.

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EXHIBITOR TESTIMONIALS

MEGABUILD INDONESIA 2018 has been the best platform for buildingmaterials in Indonesia. Keep innovate and looking forward to theexpansion to other cities. (Joni Effendi, Director – Pintu Baja)

Great event to expand our network and meet new customers. (JoeKurniawan, President – PT Reafo International)

I am very satisfied with the good turnout from variety groups ofvisitors, such as architect, project owners, contractors, consultants,etc. And we meet a lot of new clients too. (Putri Ufairah, MarketingCommunications – PT Prasetya Adi Citra Anugerah - PACA)

MEGABUILD INDONESIA 2018 has helped to open up the B2B marketfor Germany Briliant. I am looking forward to another successfulparticipation next year! (Aulia Roy, Marketing Manager – GermanyBriliant)

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BUSINESS MATCHING

543 meetings

facilitated

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JAKARTA CONSTRUCTION NIGHT graced by Mr Sandiaga Uno, Deputy Governor of Jakarta

EVENT HIGHLIGHTS

OPENING CEREMONY officiated by Mr Airlangga Hartarto, Indonesian Minister of Industry

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EVENT HIGHLIGHTS

VIP VISITMr Mochamad Ridwan Kamil, Mayor of Bandung

EXHIBITORNETWORKING NIGHT

BEST BOOTH DESIGNAWARD PRESENTATION

BUSINESS MATCHINGStart your business with the right match.

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EVENT HIGHLIGHTS

COLLEGES & UNIVERSITIESSTUDENT VISIT

PROFESSIONAL WORKSHOPS & SEMINARS

F.WIDAYANTO SHOWCASEthe most prominent Indonesian ceramist noted for

his original and unique creation.

CONTRACT SIGNING CEREMONYIlwontech (KOREA) established contracts worth of

USD 1 million with PT Wire Prima International

F.WIDAYANTO SHOWCASEThe most prominent Indonesian ceramist noted for

his original and unique creation.

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MARKETING CAMPAIGNS

Above The Line

Social Media Announcement

Blog Post Media Partnership Email Marketing Paid Promotion Ads in local and regional

trade magazines Ads in International

publications Ads in regional and local

newspapers Radio Talk Shows Billboards Videotron Road Buntings

Folder & brochure Poster

Postcard Visitor Flyer

Telemarketing

Below The Line

Online

Website Google Display

Network Newsletters Banner and hyperlink

exchange with partners

Electronic Invitation Web Banners for

Exhibitors Exhibitor marketing kit

Public Relations

Press releases Media Discussion

forum community

Event Promotion

Other Global Show International &

Regional events

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The campaign deployed with the help of our media partners consisted of:

• Talkshows in SmartFM Jakarta and Sonara Jakarta Radio Station reached out to 3.2 million listeners.

• Newspaper advertising in Kompas and The Jakarta Post sent to over 4.25 million readers.

• News releases picked up by 114 media from 16 countries with average potential audience of

621,624.

• Targeted Facebook advertising campaign, ran for 3 months in the lead up to the event with a reach

in audience over 88,917 people with 25,612 post engagements.

• Weekly electronic direct mailers (EDM) sent to 200,000 emails.

• 20,000 direct mail invitations sent.

• 100 road buntings placement around the city centre area.

• Billboard Ad Placement for a month at 5 locations (Jakarta Timuere, Depok, Karawaci, Revo Town).

• Videotron Ad Placement for a month at Sudirman Central Business District (SCBD).

• SMS Broadcast to 200,000 databases.

• 5,000 copies of show directories distributed to government agencies, trade associations, embassies

& trade offices.

• Google Display Network (GDN) campaign, ran for 1 month with keywords and placement targeting,

created 1,697,036 impressions and 11,279 clicks.

MARKETING CAMPAIGNS

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CONTACT US

General EnquiriesT. +62 2556 5000

E. megabuild@reedpanorama.com

International & Sponsorship EnquiriesMs Hellen WoonProject DirectorT. +62 2556 5024E. hellen.woon@reedpanorama.com

Media EnquiriesMr Tri BaskoroAssistant Marketing ManagerT. +62 2556 5005E. tri.baskoro@reedpanorama.com

Local EnquiriesMr Handy SohanAccount SpecialistT. +62 2556 5005E. handy.sohan@reedpanorama.com

Speaking EnquiriesMs Amanda GabanConference ManagerT. +62 2556 5022E. amanda.gaban@reedpanorama.com