Post on 02-Jan-2016
13.-15.6.2005 1Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
Building customer relations with educational institutions
Approaching customers by understanding their needs
Through EU-funded project VIRSTA: PolytechnicsVocational schoolsSecondary schoolsUniversitiesElementary schools
13.-15.6.2005 2Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
Building customer relations to educational institutions
How to discover customers’ needs? Through:
Previous purchases (Applix)Curriculum, tutorial programsPersonal contacts (seminars, visits etc.)Customers’ different publicationsInterviewsComparing similar customersMedia
13.-15.6.2005 3Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
Building customer relations to educational institutions
Marketing different statistical products to the different faculties
Health Care and Social Services Technology Culture and ServicesBusiness
13.-15.6.2005 4Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
Building customer relations to educational institutions
Special www-portal for students and teachers (year 2006)
points to general information on our website of interest to students and teachers
Help with assignments Teaching resources, lesson plans Links & tools for research
13.-15.6.2005 5Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
VIRSTA - Virtual Statistics- Statistics in use in polytechnics
Make statistics known to teachers of polytechnics, and instruct and encourage them to use statistics
Make statistics known to students of polytechnics by training teachers
Educate future users of statistics & decision makersin professional lifein everyday life
13.-15.6.2005 6Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
Project partners
Statistics Finland City of Helsinki Urban Facts TIEKE Helsinki Business Polytechnic Helia Arcada Polytechnic (Swedish-speaking) Helsinki Polytechnic Stadia
13.-15.6.2005 7Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
What we have done so far
Web-based learning material produced in co-operation with City of Helsinki Urban Facts and Helsinki Polytechnic
Discover Statistics - web-based learning materialStatistical Data Collection - web-based learning
material
Learning material is used to support supervision of students’ theses and also teachers’ further education and own research work
13.-15.6.2005 8Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
What we have done so far
9 training conferences on statistics (around 30-50 teachers per course)
Focus on: Statistical data collection How to find statistical dataStatistical graphicsHow to read & use statistics Statistics on educationStatistics on population & healthEconomic Statistics
13.-15.6.2005 9Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
What we are going to do within the next 2 years
Web-based learning material on business statistics
Focus on entrepreneurshipApproaching the process of starting a business through
statisticsWeb-material will be produced in co-operation with the
customers (polytechnics) and is based completely on their needs
13.-15.6.2005 10Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
What we are going to do within the next 2 years
8 training conferences on statistics (around 30-60 teachers per course)
Focus on general statistical methods, concepts, terms as well as business statistics
Discover Statistics - web-based learning material translated in to Swedish
13.-15.6.2005 11Heli Haapkylä
Y K S I K K ÖN im iY h t e y s t i e d o t
EU-funding
VIRSTA 63% of total expenses
Partners needed
EU-money is paid around 6 months delay
Administration of the project is time consuming
Rules are very strict; if rules not followed No money