13.-15.6.2005 1Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

Building customer relations with educational institutions

Approaching customers by understanding their needs

Through EU-funded project VIRSTA: PolytechnicsVocational schoolsSecondary schoolsUniversitiesElementary schools

13.-15.6.2005 2Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

Building customer relations to educational institutions

How to discover customers’ needs? Through:

Previous purchases (Applix)Curriculum, tutorial programsPersonal contacts (seminars, visits etc.)Customers’ different publicationsInterviewsComparing similar customersMedia

13.-15.6.2005 3Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

Building customer relations to educational institutions

Marketing different statistical products to the different faculties

Health Care and Social Services Technology Culture and ServicesBusiness

13.-15.6.2005 4Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

Building customer relations to educational institutions

Special www-portal for students and teachers (year 2006)

points to general information on our website of interest to students and teachers

Help with assignments Teaching resources, lesson plans Links & tools for research

13.-15.6.2005 5Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

VIRSTA - Virtual Statistics- Statistics in use in polytechnics

Make statistics known to teachers of polytechnics, and instruct and encourage them to use statistics

Make statistics known to students of polytechnics by training teachers

Educate future users of statistics & decision makersin professional lifein everyday life

13.-15.6.2005 6Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

Project partners

Statistics Finland City of Helsinki Urban Facts TIEKE Helsinki Business Polytechnic Helia Arcada Polytechnic (Swedish-speaking) Helsinki Polytechnic Stadia

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Y K S I K K ÖN im iY h t e y s t i e d o t

What we have done so far

Web-based learning material produced in co-operation with City of Helsinki Urban Facts and Helsinki Polytechnic

Discover Statistics - web-based learning materialStatistical Data Collection - web-based learning

material

Learning material is used to support supervision of students’ theses and also teachers’ further education and own research work

13.-15.6.2005 8Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

What we have done so far

9 training conferences on statistics (around 30-50 teachers per course)

Focus on: Statistical data collection How to find statistical dataStatistical graphicsHow to read & use statistics Statistics on educationStatistics on population & healthEconomic Statistics

13.-15.6.2005 9Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

What we are going to do within the next 2 years

Web-based learning material on business statistics

Focus on entrepreneurshipApproaching the process of starting a business through

statisticsWeb-material will be produced in co-operation with the

customers (polytechnics) and is based completely on their needs

13.-15.6.2005 10Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

What we are going to do within the next 2 years

8 training conferences on statistics (around 30-60 teachers per course)

Focus on general statistical methods, concepts, terms as well as business statistics

Discover Statistics - web-based learning material translated in to Swedish

13.-15.6.2005 11Heli Haapkylä

Y K S I K K ÖN im iY h t e y s t i e d o t

EU-funding

VIRSTA 63% of total expenses

Partners needed

EU-money is paid around 6 months delay

Administration of the project is time consuming

Rules are very strict; if rules not followed No money