Post on 17-May-2015
Digital Marketing Group talkGed Carroll: director, digital strategies
Who On Earth Am I?
Or alternatively…
PR’s challenges
Portumna
Advertising Public Relations Social MediaPush Messaging
driven by
agegender
raceincome
geography
User querydriven by
needdesire
passionwhim
curiosity
Content-drivenvia intermediary
newstrends
informationeducation
entertainment
Controlled message
Content drivenIntent driven
Open conversation
Intent is the new demographic
Understand the intent
Here’s some research we did earlier…
intentindex.com
Intent into interaction
Intent into interaction
Intent into interaction
Intent into interaction
Thank you for listeninghttp://rfistudios.com | http://renaissancechambara.jp | @r_c