Post on 13-Apr-2015
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Optim™
© 2008 IBM Corporation
IBM Software Group
Information On Demandfeaturing IBM® Optim™
Unlocking the Business Value of Information for Competitive Advantage
Summer/Fall 2008
Optim Partner Enablement and SolutionsIBM Toronto Lab
Optim™
© 2008 IBM Corporation
IBM Software Group
Data Management – Optim
Summer/Fall 2008
Optim Partner Enablement and Solutions
IBM Toronto Lab
Optim ®
© 2008 IBM Corporation3
Copyright IBM Corporation 2008. All Rights Reserved.
– This presentation is intended to assist clients, business partners and IBM staff in understanding IBM Software directions for IBM Information Management data management in 2008.
– This presentation can be used in any sales, consulting and proposal situations except individual charts labeled VENDOR CONFIDENTIAL or IBM CONFIDENTIAL, in which case they should be considered confidential under the practices in place in your firm and under any existing agreements with IBM regarding disclosure of confidential information.
– For questions or to request permission for any other use of the information or distribution of the presentation, please contact any member of the IBM software sales team.
Optim ®
© 2008 IBM Corporation4
BusinessOptimization
InformationAgenda
BusinessAutomation
ApplicationAgenda
Faster Processing, Reduced Costs
New Initiatives Increasingly Focused on OptimizationOrganizations Striving for Competitive Advantage
Competitive AdvantageBusiness Optimization Growth is 2 Times Faster thanBusiness Automation
Includes Hardware, Software and Services. Does not include Networking, Printer, or Standalone Printer or PC Markets. CGRs 2006 – 20011. Opportunity estimates based on analysis done by the IBM Market Intelligence Department. IBM Market Intelligence data is provided for illustrative purposes and is not intended to be a guarantee of market opportunity.
$117B11.1% CGR
$594B5.1% CGR
Call Center
OperationsERP &
Financials
Supply Chain
Management
CustomerProfitability
Financial Risk Insight
Dynamic DemandPlanning
Optim ®
© 2008 IBM Corporation5
Establish & maintain an accurate, trusted view of
information
Plan, understand & optimize business
performance
Information On DemandUnlocking the Business Value of Information for Competitive Advantage
Better BusinessOutcomes
Customer & Product Profitability
Workforce Optimization
Dynamic Supply ChainMulti-Channel
Marketing
Financial Risk Insight
Business Optimization
Flexible Architecture for Leveraging Existing Investments
Establish and maintain an accurate, trusted view of
information
Plan, understand and optimize business
performance
End-to-EndCapabilities
Use information as part of business
processes
Manage information over
its lifetime
Manage information over its lifetime and use
it as part of business processes
OtherInformationSourcesOptim™Optim™
Optim ®
© 2008 IBM Corporation6
Information On DemandInvestment, Innovation and Deliveries Drive Industry Leading Capabilities
6
and more…
2005
2007
2006
IOD ExternalLaunch
DB2 9
FileNetAcquisition
Ascential,Trigo, DWL,
SRD, Venetica, iPhrase…
Acquisitions
Princeton SoftechAcquisition
DataMirrorAcquisition
Information Server
Dynamic Warehousing
FileNet P8
UnicornAcquisition
pureXML
Data Studio
Content Manager 8.4
IMS 10
IDS 11
2008…
CognosAcquisition
SolidAcquisition
LASAcquisition
Content Analyzer
InfoSphere MDM ServerInfoSphere Warehouse
Delivering End-to-end CapabilitiesUnlocking the Business Value of
Information for Competitive Advantage
Unlocking the Business Value of Information
for Competitive Advantage
Optim
Optim ®
© 2008 IBM Corporation7
Information On DemandA Comprehensive Approach to Accelerate Business Value
Strategy &Implementation
Know How & ExperienceStrategic Consulting
Implementation Services
Business Partners& Solutions
Applications & ToolsSkills & ExpertiseIndustry Solutions
People, Processes & Applications
Optim ®
© 2008 IBM Corporation8
Optimize PerformanceImprove application performance by segregating historical transaction records to a safe, secure archiveAchieve Service Level Agreements (SLAs) consistently Accelerate delivery of revenue-generating applications
Mitigate RiskManage and access archived data; enable prompt, accurate responses to audit or e-discovery requests Protect data privacy and safeguard shareholder loyalty
Control CostsReduce infrastructure costs; enable cheaper tiered storageMinimize cost of compliance; reduce opportunity for fines & penaltiesIsolate application errors early in the lifecycle, where they are cheapest to fix
Data Management Yields Stronger Business Outcomes
Optim ®
© 2008 IBM Corporation9
IBM Optim™ Solutions
Optim Data Growth Solution(Archiving)
– Improve performance– Control data growth, save storage– Support retention compliance– Enable application retirement– Streamline upgrades
Optim Test Data Management Solution
– Create targeted, right sized test environments
– Improve application quality– Speed iterative testing processes
Optim Data Privacy Solution– Mask confidential data– Comply with privacy policies
Optim ®
© 2008 IBM Corporation10
IBM Optim 46%
IBM Optim 46%
IBM Optim™: The Market Leader!
Sources: Gartner, “Archiving Software Market to Experience Strong Growth Through 2010,” 2006; Forrester Research, “Database Archiving Remains An Important Part Of Enterprise DBMS Strategy,” 2007
Gartner predicts 38% CAGR
IBMHP/Outer Bay ApplimationOthers
[Optim] customers spoke highly of the reliability and high performance of its archiving solution, which sets it apart
from other vendors in this space.
-- Forrester Research
Optim ®
© 2008 IBM Corporation11
Enterprise Data Management (EDM)Four Areas of Impact within Your Organization
Business Value
Information Governance
Simplification of Infrastructure
Business Continuity
Optim ®
© 2008 IBM Corporation12
1
EDM Solution Requirements – The Four Pillars
Enterprise Architecture
Complete Business Object
Extract, Store & Restore
Universal Access
2
3
4
Optim ®
© 2008 IBM Corporation13
1Archive
Production Environments
OEM
/ISV
Cus
tom
Am
docs
SAP
JDEd
war
ds
Peop
leSo
ft
Ora
cle
Sieb
el
Subset & MaskNon Production Environments
OEM
/ISV
Cus
tom
Am
docs
SAP
JDEd
war
ds
Peop
leSo
ft
Ora
cle
Sieb
el
NAS SAN ATA CAS Optical Tape
Windows XP/2000 Solaris HP/UX Linux AIX OS/390 Z/OS i-Series
Oracle SQL Server Sybase Informix DB2 LUW XML IMS VSAM Adabas DB2 z/OS Teradata
Optim ™
Data Growth, Data Privacy, Test Data Management, Application Upgrades, Application Retirement
Enterprise Architecture
Single, scalable, Enterprise Data Management Solution
Optim ®
© 2008 IBM Corporation14
Complete Business Object
Represents application data record – payment, invoice, customer– Referentially-intact subset of data across related tables and
applications; includes metadataProvides “historical reference snapshot” of business activityFederated extract support across enterprise data stores
2
Optim ®
© 2008 IBM Corporation15
Extract, Store and Restore
Extract: Identify and extract business objects across multiple related applications, databases and platforms
Store: Store immutable business objects independent of infrastructure – any hardware device or platform
Restore: Migrate or restore business objects seamlessly from any database, application or version to any other database, application or version. Choose precisely which items to restore– a single transaction record, a year’s worth of data, or any other range or parameter you specify.
3
Optim ®
© 2008 IBM Corporation16
3Extract, Store and RestoreFederated Extract
EBiz Financials / Oracle
Siebel / OracleCustom Inventory
Management / DB2
Complete Business Object Captures End to End Business Process
Optim ®
© 2008 IBM Corporation17
3Extract, Store and RestoreStore in Any Environment
Non DBMSRetention Platform
ATA File ServerEMC CenteraIBM RS550HDS
Offline Retention Platform
CDTapeOptical
Archive
Restore
ProductionDatabase
CurrentData
1-2 years
ActiveHistorical
3-4 years
Archive ReportingDatabase
OnlineArchive
5-6 years
OfflineArchive
7+ years
Compressed Archives
Compressed Archives
Compressed Archives
Archive Definitions
Optim ®
© 2008 IBM Corporation18
Optim
Legacy Legacy Application DataApplication Data
3Extract, Store and RestoreRestore to Any Environment
Legacy HRIS on DB2/z
Archive
Archives
Reporting Data
Historical Data
Reference Data
ERP HCM App on DB2 LUW
Reload
Replacement Application Data
Universal Access to Data
ODBC / JDBC
XML Report Writer
Optim ®
© 2008 IBM Corporation19
Optim
4Native application access– Familiar screens and
processes
Application independent access– Industry standard methods:
SQL, ODBC/JDBC, XML– Portals– Report writers: Crystal
Reports, Cognos, Business Objects, Discoverer, Actuate
– Desktop formats: Excel, CSV, MS Access
– Database formats
Universal Access
Access Any Record, Anytime, Anywhere!
Additional Options
ODBC / JDBC
XMLSQLExcel
Access
ERP Applications
Optim ®
© 2008 IBM Corporation20
EDM Solves Enterprise Challenges
Data Growth
Upgrades & Migrations
Application Retirement
Test Data Management
Data Privacy
Retention & Discovery
Optim ®
© 2008 IBM Corporation21
OptimCurrent
Production
Historical
Complete Business Object provides historical reference snapshot of business activityStorage device independence enables ILM
Archives
Immutable file format enables data retention compliance
Enterprise Challenge: Data GrowthOptim™ Data Growth Solution: Archiving
ReportingData
HistoricalData
ReferenceData
Archive
RetrieveRetrieved
Universal Access to Application Data
ODBC / JDBC
XML Report Writer
ApplicationApplication
Optim ®
© 2008 IBM Corporation22
Application
Older Version
Enterprise Challenge: Application UpgradesOptim Streamlines Application Upgrades
Upgraded Version
Archives
Universal Access to Application Data
ODBC / JDBC
XML Report Writer
Application
Upgrade Project
Application
Current Data
Archives
ArchiveApplication
Data Archive
Optim ®
© 2008 IBM Corporation23
Optim
Enterprise Challenge: Application RetirementOptim Supports Application Retirement Strategies
Current DataCurrent Data
Inactive Inactive Application DataApplication Data
Obsolete Application
Query/ReportingEnvironment
Reload
Reporting Data
Universal Access to Data
ODBC / JDBC
XML Report Writer
HistoricalHistoricalDataData
ReportingData
Archives
Reference Data
Archive
Optim ®
© 2008 IBM Corporation24
Optim
Create targeted, “right-sized” subsets faster and more efficiently than cloning
Easily refresh, reset and maintain test environments
Compare data to pinpoint and resolve application defects faster
Accelerate release schedule
Enterprise Challenge: Test Data ManagementOptim Test Data Management Solution
Production or Production
Clone
DevQA
Test
LoadInsert / Update
Compare
ExtractFilesExtract
Optim ®
© 2008 IBM Corporation25
Example 2Example 2Example 1Example 1
PersNbr FstNEvtOwn LstNEvtOwn27645 Elliot Flynn27645 Elliot Flynn
Event TableEvent Table
PersNbr FstNEvtOwn LstNEvtOwn10002 Pablo Picasso
10002 Pablo Picasso
Event TableEvent Table
Personal Info TablePersonal Info Table
PersNbr FirstName LastName08054 Alice Bennett19101 Carl Davis27645 Elliot Flynn
Personal Info TablePersonal Info Table
PersNbr FirstName LastName10000 Jeanne Renoir10001 Claude Monet10002 Pablo Picasso
Enterprise Challenge: Data PrivacyOptim Data Privacy Solution
A comprehensive set of data masking techniques to transform or de-identify data, including:String literal valuesCharacter substringsRandom or sequential numbers
Arithmetic expressionsConcatenated expressionsDate aging
Lookup valuesIntelligence
Referential integrity is maintained with key propagation
Patient InformationPatient InformationPatient Information
Patient No. SSN
Name
Address
City State Zip
Patient No. SSN
Name
Address
City State Zip
112233 123-45-6789
Amanda Winters
40 Bayberry Drive
Elgin IL 60123
123456 333-22-4444
Erica Schafer
12 Murray Court
Austin TX 78704
Data is masked with contextually correct data to preserve integrity of test data
Optim ®
© 2008 IBM Corporation26
Our Enterprise Clients include…
City of Boston
Puerto Rico Federal Affairs
Administration
Optim ®
© 2008 IBM Corporation27
“We can easily comply with data privacy regulations without incurring additional costs…RCI Banque“
Optim™ Delivers Business Value
Optim has already yielded the returns we were looking for, and we have just touched the tip of the iceberg…
Discovery –Saving up to $720k/year in storage
deferrals
“The bottom line is that Optim'sarchiving capabilities will help us exceed our SLAs… Chiquita
“Our backup times are 20% faster… MidAmerican Energy
“It has been a very positive experience working with [IBM] to maximize our performance and lower our TCO…
AEPArchived 1 billion rows of data
Optim ®
© 2008 IBM Corporation28
IBM Optim Benefits SummaryArchiving controls data growth− Improve application performance, meet SLAs− Control storage costs− Reduce maintenance burden− Streamline upgrades, safely retire legacy applications− Enable prompt, accurate response to audit & discovery
requestsTest data management speeds delivery of mission-critical functions− Speed iterative testing cycles while improving quality− Accelerate revenue generation
Data masking capabilities protect privacy− De-identify confidential information− Create a safe sandbox for testing− Support compliance initiatives
Optim ®
© 2008 IBM Corporation29
Questions?
Optim™
© 2008 IBM Corporation
IBM Software Group
Data Management – Optim
Summer/Fall 2008
Optim Partner Enablement and Solutions
IBM Toronto Lab
Optim ®
© 2008 IBM Corporation31