101 Ways To Boost Your Internet Sales

Post on 11-Aug-2014

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Here is a powerful 101 tips workshop presentation from Digital Dealer 8. Increase internet leads and sales for your dealership with these 101 tips and strategies.

Transcript of 101 Ways To Boost Your Internet Sales

101 Ways To Jump Start Your Internet Business

“A lesson for Newbies and Veterans”

1

Change your signature file to look like it has come from your mobile phone

2

Build a FaceBook profile for you and a Fan Page for the dealership

3

Create a monthly email newsletter

4

Follow up with leads with a personalized video

5

Set Up Google Analytics for your website

6

Set Up a Twitter account

7

Twellow Directory

8

Set up a Dealership Blog

9

Pre T.O. Internet Customers

10

Create Special Offer Landing Pages

11

Create FaceBook Ad

12

Place a Watermark Logo with Phone number on all pictures you upload to the web

13

Set up a Google Adwords account

14

Document your entire Internet sales process to find holes and improve it

15

Set up and complete your dealership’s Google Business Listing

16

Rethink your first email to incorporate the three choice strategy

17

Change your initial shopper greeting to use the reframing technique

18

Update your website specials page every week at the very least

19

Create a webpage for vehicles under 15K

20

Set up a YouTube Channel for the dealership

21

Create a smart phone application

22

Start using Reputation Management

23

Set up a http://www.bit.ly account for tracking how many clicks

you get on links you share socially

24

http://www.5minutesite.com/local_keywords.php

25

http://www.clixtrac.com

26

Create and use a video autoresponder to get the shopper’s attention and to stand out

27

Make voicemail your secret selling weapon

28

Take pictures and videos of every sold customer and use them everywhere

29

Set two objectives for every phone call a primary and secondary reason

30

http://www.wordtracker.com

31

http://www.SEOMOZ.org

32

What Does Master of the Moment Mean? This idea came from one basic marketing principle: People buy

when THEY are ready to buy, not when you are ready to sell.

33

http://www.google.com/sktool/#

34

Read the book entitled “Influence” by Robert B. Cialdini

35

http://www.clicktail.com

36

http://www.fiverr.com

37

Write short articles for SEO benefits

38

http://spyfu.com

39

http://zipskinny.com/

40

http://www.surveymonkey.com/

41

Switch your offer from new to pre-owned after 30 days

42

Upload all videos to YouTube for SEO

43

Using eBay correctly

44

Craigslist

45

Flip Video HD camera

46

27 emails means 7 will be read

47

Ensure your subject line contains zero spam filter keywords. Look it up on Google

48

Add your Reputation Management to high touch points with the shopper

49

Create Vehicle brochures on Slideshare.net

50

Keep your emails short people hate to read

51

Write your top 10 Objections. Now write your responses to each one

52

Spend 1 hour per week on the Automotive Training Forums

53

Set up Google Alerts

54

Use Split testing on your website for continuous improvement

55

Develop an Internet Selling Package. It establishes your unique USP

56

Take your community involvement to a new Social Media level

57

Stay consistent in every program you implement

58

Measure every program. If you can’t measure it you can’t manage it

59

Leverage referral business

60

Practice Listening

61

Call 180 day old leads like they are fresh

62

Master your sales presentation

63

People buy emotionally

64

Connect on Linkedin

65

Make shoppers remember you by doing the little things

66

Master your vehicle presentation

67

Make your CRM work for you

68

Create power hours for phone calls during the day to break up the monotony

69

Exceed your shopper’s expectations

70

Plan your day then work the plan

71

THIS IS NOT HOW TO TYPE OR FORMAT YOUR EMAIL MESSAGES TO SHOPPERS

72

If you plan to last in this business take a day off now and again. Recharging your batteries is

the only way you will survive

73

Leverage the phone/email combo to improve Internet lead response

74

Always be recruiting new staff

75

Get more social media interaction by asking questions

76

Create a lead bucket system for follow up

77

Use Twitter to share cool content

78

Stop copying your competition

79

Learn to manage your time efficiently

80

Some will, some won’t, so what

81

Ask for the sale at least 3 times

82

Orphaned lease renewal is a great place to generate more business

for yourself and the dealership

83

Add a reason to make your video go viral

84

Always be reducing leakage in your sales funnel

85

http://www.batchgeo.com

86

Learn to stand out

87

http://www.jingproject.com

88

http://www.screencast.com

89

Get your blog listed in available directories

90

http://www.involver.com/

91

Read “E-Myth”By Michael Gerber

92

Slow down your processes

93

Send a hand written “Thank You” to every person you sell

94

Pour coffee and hand out donuts

95

Choice your words wisely

96

Master closing techniques

97

Old age inventory email campaign

98

http://analyticsvisualizations.appspot.com/juicekit/AnalyticsVisualization.html

99

Live Chat

100

Have fun

101

In an beginners mind there are many possibilities in the experts mind there are

few always maintain a beginners mind

The End

Todd Smith321-441-7700

todd@activEngage.com