100+ Reasons to attend

Version 1: September 18, 2012

2

Register Now! Click here!

Section A.

Professional Development

2

#1 - Get inspired and explore potential of professional blogging

• Get inspired and explore potential of

professional blogging and business

opportunities.

2

#2 - Newbie friendly!

• No matter what level of blogging experience

there is plenty to see and learn.

2

#3 - Build your confidence and expertise

• Build your confidence and expertise sharing with

other business and hobby bloggers at

ShesConnected Conference.

2

#4 - Build your social influence

• Build your social influence by attending with

Canada's largest group of women blog

professionals.

2

#5 - Sit side by side with major Brands

• Sit side by side with major Brands and how to

build successful partnerships.

2

#6 - Chance to connect online every Monday with #ShesChat

• Chance to connect online every Monday before

the conference in the #ShesChat twitter chats.

2

#7 – Share Tips and Collaborate

• Share tips and tried and proven online methods

while collaborating with other bloggers.

2

#8 – Surround Yourself with Bloggers & Social Media Types

• Surround yourself with other blog and social

media enthusiasts and network with new writers.

2

#9 – Get Exposed

• Get exposed! Get out there like you mean it with

major Brands and professional bloggers.

2

#10 – It’s Your Time to Shine

• It really is all about you! It's your time to shine

and have fun!

Section B.

Networking

2

#11 – Meet Your Social Peeps Face To Face

• Meet with your social peeps face to face for the

first time and many new ones.

2

#12 – Hang Out with Your Peers

• Hang out with a crowd of women who

understand your drive and love of Social Media.

2

#13 – Connect with Brands

• Meet major Brands who want to connect with

bloggers and influential ambassadors.

2

#14 – Connect with PR Agencies

• Meet engaged Public Relations Agencies who

will share what they're looking for.

2

#15 – Introduction to Media Contacts

• Meet large Media organizations who'll share

their expectations for pro-bloggers.

2

#16 – Get a Leg Up from Experts

• Connect with Industry Experts to help you take

your brand to the next level.

2

#17 – Smile for the Cameras

• Meet the Media. You might even get quoted or

photographed!

2

#18 – Cosmo Editor Kate White

• Meet the Keynote Kate White Editor-in-Chief of

Cosmopolitan Magazine and NY Times Best

Selling Author.

2

#19 – Keynote from Ford Motor Co.

• Special Keynote from Ford

2

#20 –McDonalds Canada

• Meet the Keynote from McDonalds and find out

about the All Access Moms Program

Section C.

Monetizing

2

#21 – Blogging into a business

• Of course you can earn money with your blog!

We'll show you how to get there.

2

#22 – Learn How to Go Pro

• Do you want to take your blogging to the next

level and go pro?

2

#23 – Learn Your Blogs Worth

• Want to know how to create the best rate card?

How do you know you are charging enough?

2

#24 – How to Monetize

• To find out new methods of monetizing your

blog. We'll share what works.

2

#25 – Rates in Your Niche

• What competitive rates are in your niche? Are

you charging more or less than others?

2

#26 – What Can You Earn?

• Discover what Brands are willing to pay for your

niche traffic or quality engagement.

2

#27 – Learn Affiliate Methods

• Discover affiliate marketing and discuss

whether it is right for you and your blog.

2

#28 – Source Advertising Networks

• Explore new advertising networks and determine

which one is right for you and your blog.

2

#29 – Sponsorship Packages

• Discover sponsorship packages and learn how

to create them with professional results.

2

#30 – Passion to Profession

• Explore opportunities to generate income with

your passion for blogging!

Section D.

Content

2

#31 – Organizing Content

• Learn how to create a content plan. How they

work and why you need one.

2

#32 – Mixing It Up

• Learn how to create a content calendar to keep

your readers coming back for more.

2

#33 – How to Tell a Story

• Learn how to write compelling blog posts using

storytelling methods.

2

#34 – Using Images in Layout

• How to break up copy with graphics and images

and why it's so important.

2

#35 – Add Multimedia to the Mix

• Discuss the importance of including podcasts,

video and multimedia in your posts.

2

#36– Be In the Know with SEO

• How to structure posts for optimal optimization

(SEO) and increase web traffic. Know enough

to tool your content for best results.

2

#37 – Why Guest Posting Works

• Why you should guest post and invite new

writers to your blog. How writing a guest post on

another blog creates great exposure.

2

#38 – The Skinny Penalty

• What is 'skinny content' and how it hurts your

blog. Learn how to avoid it.

2

#39 – Is Moderation the Key?

• Should you moderate blog comments? How do

the professionals handle it when it comes to

negative comments?

2

#40 – Interactive Content

• Create interactivity with polls and surveys.

Software to jazz up your blog and keep it

interesting for readers.

Section E.

Small Print

2

#41 – Blog Law and Liability

• Find out your legal responsibilities of blogging

according to Legislation in Canada before you

begin. What you don’t know can hurt you.

2

#42 – The Financial Print

• Find out your financial responsibilities about

blogging.

2

#43 – The Ethics of Influence

• An opportunity to re-think your ethical

responsibilities about blogging. What you say

has influence.

2

#44 – Defining Your Values

• To determine what your code of conduct should

be as a blogger.

2

#45 – Creating a Blog Disclosure

• Understand why blog disclosure is important and

how yours should look.

2

#46 – Being Miss Manners

• Learn about general blogger etiquette and

minding your manners when writing

professionally.

2

#47 – Creating Quality Partnerships

• Learn to create productive relationships with

brands and agencies.

2

#48 – Can We Quote You?

• Paparazzi! How to deal with media outlets when

they contact you.

2

#49 – Copy That!

• How to deal with plagiarism. What is Copyscape

and how do you determine organic content?

2

#50 – Who Owns It?

• The importance of using licensed images for

your blog and the legislation of copyright in

Canada.

Section F.

Business of Blogging

2

#51 – Getting Organized

• Learn to create a business plan for you and your

blog, and why you need one.

2

#52 – That Balance Thing

• Learn how to create a balance between work

and life before you experience writers burnout.

2

#53 – Invite Guest Posts

• How to approach other bloggers with a guest

post opportunity.

2

#54 – An Ounce of Prevention

• Online safety tips. How to protect yourself, your

privacy and your family.

2

#55 – Directory Assistance

• Learn to link up to blog directories and social

media indices to increase traffic and

opportunities.

2

#56 – Where It Can Take You

• Uncover transferrable skills as a copywriter or

for careers in social media and other freelance

opportunities.

2

#57 – Create More Spare Time

• Learn how to schedule posts for more offline

time.

2

#58 – Get Some Face Time

• Practice your old school social networking (face

to face).

2

#59 – Tips for Tax Time

• Are blogs taxable income? Absolutely. Get tax

savvy tips.

2

#60 – Learning to Earning

• Learn about income potential through

professional blogging.

Section G.

Technical

2

#61 – Embrace Your Style

• Learn the best platforms for blogging. What

style of blog suits you best?

2

#62 – Plug in to Facebook

• Learn how to use Facebook and its apps to

increase exposure and grow audience.

2

#63 – Metrics for Bloggers

• Learn how to evaluate Google Analytics data on

your site and why you should know what the

metrics mean.

2

#64 – Get to Know SEO

• Learn about Search Engine Optimization. How

and what does it measure? How can it enhance

the performance of your blog?

2

#65 – HTML Basics for Bloggers

• Learn HTML basics. How to cut and paste code

for blog content and design. It is less

complicated than it looks!

2

#66 – Wordpress

• Determine the right blogging platform for you

2

#67 – Introduction to Alexa

• Why Alexa.com is your blogs best friend. How to

review and apply it’s site metrics.

2

#68 – Reporting Traffic Statistics

• Reporting metrics to establish traffic volume,

audience and advertising rates.

2

#69 – Plug in to Social Audience

• Explore easy ways to optimize your social media

and blog to maximize exposure, grow your

readership and expand your blog audience.

2

#70 – Engage Users with Plug-In’s

• Dive into the world of social media plug-in

software for your blog. How to customize the

viewer experience, layout and create audience

interactivity with plug-in options.

Section H.

Fun

2

#71 – It’s All About You!

• Leave the family behind and concentrate on

you. Don't worry… they'll survive.

2

#72 – Me Time at Last

• Unleash your digital maven and spend two days

thinking only about you. You are completely

allowed.

2

#73 – Girl Time

• Get girl time! Talk blogs, business, family and

fun for two great days with woman who share

your interests and goals.

2

#74– Dress to Impress

• An excuse to get dressed up or the best reason

ever to go shopping! Not that you need one …

2

#75 – Let Loose!

• Late night laughs and conversations… mixed

with manhattans, Mom’s, mavens and mojitos!

2

#76 – Relate and Feel Great

• Get to know your roommates on a whole new

level. Break out your pajamas!

2

#77 – Bring Back the 80s

• Turn back time and have fun like you did or live

it for the first time

2

#78 – Fifty Shades of Fun

• Have fun at the 50 Shades of Gray party (our

clean PG version).

2

#79 – Get Your Munch On

• Food is included in price of your admission. Plan

to be fed!

2

#80 – Friends with Blog Benefits

• Make new friends with women who share your

digital bent! A great chance not only to network

but to create new friendships with women from

across the country.

Section I.

Blogging Genres

2

#81 – Fashion Police

• Fashion Tips and what not to wear from our

fashionista Fashion Bloggers!

2

#82 – Nickels and Dimes

• Money management strategies for women and

tips from savvy Finance Bloggers.

2

#83 – Health Tips

• An apple a day and more ways to stay healthy

from our Health Bloggers.

2

#84– Family Life

• It's all relatives! Great parenting guides and

ideas from Family Bloggers

2

#85 – Travel Tips

• The world is not enough! Vacation advice from

intrepid Travel Bloggers.

2

#86 – Advice from Foodies

• What's cooking? Some of the best recipes and

tips from Food Bloggers.

2

#87 – Green Thumb Guides

• Décor and more. Innovative interior design from

Home and Garden Blogger.

2

#88 – For the Environment

• Reduce your carbon foot print! Tips for green

living from Enviro Bloggers.

2

#89 – Get Away From It All

• Plan your weekends with creative fun tips from

Entertainment Bloggers.

2

#90 – Health and Beauty

• Who's the fairest? You are! Care and cosmetic

tips from Beauty Bloggers.

Section J.

Perks

2

#91 – Swag Alert

• We give good swag! We know you want it (even

if you don't admit it).

2

#92 – Gift from Moo.com

• Go pro! Get 100 Free Mini Business Cards from

Moo.

2

#93 – Swag from Ford Canada

• Get a Free custom Twitter handle T-Shirt

compliments of Ford Canada.

2

#94 – McDonald’s Brings Back the Break

• Special treat from McDonald’s Canada.

2

#95 – Pamper Yourself

• Get Pampered! Manicures and massages.

Brands know you deserve it!

2

#96 – Glam It Up

• Glam up girls!

2

#97 – Best Face Forward

• Get your makeup done so that you are all dolled

up for the parties.

2

#98 – Smile for the Camera

• Get your profile headshot professionally done for

free!

2

#99 – Got Bling?

• Adult Essentials will bring the bling out in your t-

shirts and bags.

2

#100 – Girls in the City

• Enjoy the sights and sounds of downtown

Toronto, Ontario.

Section K.

Experts

2

#101 – Get Inspired

• An incredible line up of influential keynote

speakers will inspire and inform. Get some

great business ideas.

2

#102 – Expert Business Advice

• Speakers who can help you successfully

monetize your blog and show you how to learn

to earn from your writing.

2

#103 – Meet the Big Media

• Speakers from iVillage, Chatelaine, Huffington

Post will tell you how you can work with them.

2

#104 – The PR Connection

• Speakers from top PR Agencies will tell you how

they judge blogs and advertising potential. Find

out what they look for.

2

#105 – Peer Mentoring

• Rockstar Panels from women who are making a

living as successful pro-bloggers. If they can do

it so can you!

2

#106 – Kate White Keynote

• Author and Cosmo Editor Kate White is a

Keynote speaker sharing her secrets and

advice.

2

#107 – Step Right Up

• Hear about the strategy, planning and methods

that take bloggers to the next level. If you are

ready to go pro, these women can show you

how.

2

#108 – Connecting with LinkedIn

• The top ten professional tips to network and

create brand exposure. Why LinkedIn is one of

the fastest growing social networks, and how to

tap into it professionally.

2

#109 – Meet Our Niche Advisors

• Brand Ambassadors will do our best to welcome

you and answer your questions.

2

#110 – Meet a Mentor

• Get the motivation and extra push you need by

hearing other digital mavens, their expertise and

success stories.

Section L.

Brand Love

2

#111 – Ford Canada

• Ford Canada is sponsoring and wants to

connect and engage with women bloggers.

2

#112 – McDonald’s Canada

• McDonald’s Canada is sponsoring and wants to

connect and engage with bloggers.

2

#113 – Canadian Beef

• Canadian Beef is sponsoring and wants to

connect and engage with bloggers.

2

#114 – Toshiba Canada

• Toshiba Canada is sponsoring and wants to

connect and engage with bloggers.

2

#115 – Chicken Farmers of Canada

• Chicken Farmers of Canada is sponsoring and

wants to connect and engage with bloggers.

2

#116 – Look Good Feel Better

• Look Good Feel Better Canada is sponsoring

and wants to connect and engage with bloggers.

2

#117 – Facing Cancer

• Facing Cancer is sponsoring and wants to

connect and engage with bloggers.

2

#118– Molson Canadian 67

• Moslon Canadian 67 is sponsoring and wants to

connect and engage with bloggers.

2

#119 – Benjamin Moore

• Benjamin Moore is sponsoring and wants to

connect and engage with bloggers.

2

#120 – CAA South Central Ontario

• CAA South Central Ontario (CAASCO) is

sponsoring and wants to connect and engage

with bloggers.

2

#121 – Earths Own

• Earths Own is sponsoring and wants to connect

and engage with bloggers.

2

#122 – Skin Fix Inc.

• Skin Fix Inc. is sponsoring and wants to connect

and engage with bloggers.

2

#123 – Burnbrae Farms

• Burnbrae Farms is sponsoring and wants to

connect and engage with bloggers.

2

#124 – Harper Collins Canada

• Harper Collins Canada is sponsoring and wants

to connect and engage with bloggers.

2

#125 – Hasbro Canada

• Hasbro Canada is sponsoring and wants to

connect and engage with bloggers.

2

#126 – Chateau des Charmes

• Chateau des Charmes winery Niagara is

sponsoring and wants to connect and engage

with bloggers.

2

#127 – Rent Frock Repeat

• Rent Frock Repeat is sponsoring and wants to

connect and engage with bloggers.

2

#128 – Adult Essentials

• Adult Essentials is sponsoring and wants to

connect and engage with bloggers.

2

#129 – World Vision Canada

• World Vision Canada is sponsoring and wants to

connect and engage with bloggers.

2

#130 – Food Banks Canada

• Food Banks Canada is sponsoring and wants to

connect and engage with bloggers.

2

Register Now! Click here!

Summary

2

Professional Development

1. Get inspired and explore potential of professional blogging

2. Newbie friendly!

3. Build your confidence and expertise

4. Build your social influence

5. Sit side by side with major Brands

6. Chance to connect online every Monday with #ShesChat

7. Share Tips and Collaborate

8. Surround Yourself with Bloggers & Social Media Types

9. Get Exposed

10. It’s Your Time to Shine

2

Networking Summary

11. Meet Your Social Peeps Face To Face

12. Hang Out with Your Peers

13. Connect with Brands

14. Connect with PR Agencies

15. Introduction to Media Contacts

16. Get a Leg Up from Experts

17. Smile for the Cameras

18. Cosmo Editor Kate White

19. Keynote from Ford Motor Co.

20. McDonalds Canada

2

Monetizing Summary

21. Blogging to Business

22. Learn How to Go Pro

23. Learn Your Blogs Worth

24. How to Monetize

25. Rates in Your Niche

26. What Can You Earn?

27. Learn Affiliate Methods

28. Source Advertising Networks

29. Sponsorship Packages

30. Passion to Profession

2

Content Summary

31. Organizing Content

32. Mixing It Up

33. How to Tell a Story

34. Using Images in Layout

35. Add Multimedia to the Mix

36. Be In the Know with SEO

37. Why Guest Posting Works

38. The Skinny Penalty

39. Is Moderation the Key?

40. Interactive Content

2

Small Print Summary

41. Blog Law and Liability

42. The Financial Print

43. The Ethics of Influence

44. Defining Your Values

45. Creating a Blog Disclosure

46. Being Miss Manners

47. Creating Quality Partnerships

48. Can We Quote You?

49. Copy That!

50. Who Owns It?

2

The Business of Blogging Summary 51. Getting Organized

52. That Balance Thing

53. Invite Guest Posts

54. An Ounce of Prevention

55. Directory Assistance

56. Where It Can Take You

57. Create More Spare Time

58. Get Some Face Time

59. Tips for Tax Time

60. Learning to Earning

2

Technical Summary

61. Embrace Your Style

62. Plug in to Facebook

63. Metrics for Bloggers

64. Get to Know SEO

65. HTML Basics for Bloggers

66. Optimizing Wordpress

67. Introduction to Alexa

68. Reporting Traffic Statistics

69. Plug in to Social Audience

70. Engage Users with Plug-In’s

2

Fun Summary

71. It’s All About You!

72. Me Time at Last

73. Girl Time

74. Dress to Impress

75. Let Loose!

76. Relate and Feel Grea

77. Bring Back the 80s

78. Fifty Shades of Fun

79. Get Your Munch On

80. Friends with Blog Benefits

2

Blogging Genres Summary

81. Fashion Police

82. Nickels and Dimes

83. Health Tips

84. Family Life

85. Travel Tips

86. Advice from Foodies

87. Green Thumb Guides

88. For the Environment

89. Get Away From It All

90. Health and Beauty

2

Perks Summary

99. Swag Alert

100.Gift from Moo.com

101.Custom Twitter Handle T-Shirt from Ford Canada

102.McDonald’s Brings Back the Break

103.Pamper Yourself

104.Glam It Up

105.Best Face Forward

106.Smile for the Camera

107.Got Bling?

108.Girls in the City

2

Swag Summary

91. Swag Alert

92. Gift from Moo.com

93. Swag from Ford Canada

94. McDonald’s Brings Back the Break

95. Pamper Yourself

96. Glam it up

97. Best Face Forward

98. Smile for the Camera

99. Got Bling

100.Girls in the City

2

Experts Summary

101.Get Inspired

102.Expert Business Advice

103.Meet the Big Media

104.The PR Connection

105.Peer Mentoring

106.Kate White Keynote

107.Step Right Up

108.Connecting with LinkedIn

109.Meet Our Niche Advisors

110.Meet a Mentor

2

Register Now! Click here!