Post on 16-Jul-2020
10 Ways To Get More Results With
Social Media Marketing
www.ConvertWithContent.com
Stephanie FrascoVP Social Media
Jason CleggCEO & Founder
www.ConvertWithContent.com
Our Goal During This WebinarIs To Teach You Something New
That You Can Actually Use!
Webinar Overview
• Why Social Media Is Like Your BFF
• 10 Targeted Social Strategies You Can Use
• How To Achieve Real Social Media Results
• A Very Special Offer...
Why Social Marketing Works For Small Business
Social Media Is Your BFF
Social Sharing Is The Backbone of Social
Why Share?
• It keeps you and your business relevant.
• It keeps fresh traffic and engagement coming your way.
• It helps generate leads & sales.
• It helps you get found.
• It helps you rank better in search engines.
"Old SEO"
Backlinks = Social Proofing
"Readers" were not interacting with content.
"New SEO"
Social Media = Social Proofing
"Readers" can now interact with content.
Social Signals
10 Ways To Get Better Results With Social Media Marketing...
#1. Blog More Often.
Blogging Brings You Traffic
(Blog Management Client As Of Early Feb 2014)
Why Blog?
• Create a voice for your business
• Adds new entry points to your website
• Improves your overall SEO performance
• Gives you something to share regularly
• Gives others something to share regularly
#2. Be Consistent.
#3. Schedule For Optimal Results.
• If you want to reach more people you need to post when your audience is online.
• Each audience will be different so it is important to analyze for yourself.
• There’s a different between scheduling and automating.
Source: http://www.huffingtonpost.com/belle-beth-cooper/a-scientific-guide-to-pos_b_4262571.html
Source: http://www.mediabistro.com/alltwitter/files/2013/09/social-media-best-times-post.jpg
Your Own Data Is The Best Data
Alternative Data Sources
• Analyze your website click-through data.
• Review your Google Analytics data.
#4. Share Within The Context Of The Network
Context Matters
• Each network requires a different approach.
• You need to connect with each audience in the manner they are used to.
Standard Rules Across The Board
• Divulge just enough information to pique interest and encourage click-through.
• Connect with the right audience.
Google Plus
Attach an ImageAdd a link
Tag Users If Necessary Add a Description
#5. Leverage Brand Ambassadors
Influencer and word-of-mouth marketing is going to be one of the most powerful ways to get in front of customers in a new way.
By empowering your best customers to spread the word for you, you can gain trust in a new audience and hopefully turn them into new customers.
Why Brand Ambassadors ?
• They already know your audience.
• They are already trusted by their peers.
• They can introduce you to many new customers with just one post.
• They can help propel your messaging further than you can alone.
#6. Use Multimedia
• Video, Images, Text, Charts, Infographics, etc
• Multimedia increases engagement
• Multimedia allows you to use different networks in different ways
• Multimedia is highly shareable
#7. Spend Time Where Your Audience Is
• In order to be successful you need to be where your audience is.
• First you must know your audience.
• Then you must know the demographics of the different networks.
Social Media Demographics
#8. Add Niche Social Sites Into The Mix
Niche SitesAs it is increasingly harder to get found organically, niche sites are going to prove to be more valuable than ever to get in front of your customers.
Not only are niche sites highly targeted they can also provide a much more affordable solution for advertising.
Why Niche Sites?
• You can reach an extremely targeted & captive audience
• Your customers are in a specific mindset while engaging there
• Whatever your audience may be...there’s probably a niche site dedicated to that topic.
#9. Use Google Plus
Why Google Plus?
• Helps your SEO results
• Google Plus Has Active Communities
• Great For Local Businesses
• Google Plus Promoted Posts Are Coming
• Facebook Declining Organic Reach
• It’s Google
#10. Measure
• If you don’t measure your efforts, you will never know if what you are doing is working.
CLEAT
• Conversion
• Leads
• Engagement
• Affect
• Traffic