Post on 16-Dec-2014
description
10 THINGS YOU DIDN’T KNOW
ABOUT METRO READERS!
PHILADELPHIA
1 in 3 are more likely to practice Yoga / Pilates than the
average Philadelphian
Source: Scarborough Nielsen 2013-14.Phiiladelphia Past 12 months
33% are a member of health / fitness club.
1 in 5 eats at a quick service restaurant 10 times
or more per month
Source: Scarborough Nielsen 2013-14. Philadelphia Past 30 days
40% more likely than the average Philadelphian!
30% shops at The Gallery at the Market East, Franklin Mills
and King of Prussia Malls
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 3 months.
30 % visited the Philadelphia Zoo last year.
Source: Scarborough Nielsen 2013-14.Phiiladelphia Past 12 months
80% more likely to visit the Philadelphia Zoo.
35% uses car rental companies
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 12 months
23% more likely than the average Philadelphian!
1 in 5 go to upscale restaurant
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 30 days.
61% more likely to visit a sit-down restaurant 10+ times every month.
26% drinks Vodka, 23% Rum and 12% Tequila
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 30 days.
1 in 5 go to a Bar or Club . 54% more likely than average
Philadelphian
Source: Scarborough Nielsen 2013-14. Philadelphia
60%of Metro readers are single !
67% bought a lottery ticket last month
Source: Scarborough Nielsen 2013-14. Philadelphia
40% played slot machine
1 in 5 visited Atlantic City Casino 3-4 times last year.
62% more likely than average Philadelphian!
1 in 5 shopped at a Jewelry store last year
Source: Scarborough Nielsen 2013-14. Philadelphia. Past 12 months.
47% more likely than the average Philadelphian!