Ten Steps To Building & Promoting Law Firm Websites

Jay Berkowitz TenGoldenRules.com561-620-9121

Author TGR, website, blog, podcast and an internet advertising agency by the same name

TenGoldenRules.comSearch Marketing & Social Media Agency

InternetMarketingClub.OrgOnline Education and Networking

Strategy #1 3 Types of Websites - Blogs

Set up a ‘blog’ at WordPress.org

As easy as an email

Create links

Flickr Photo Credit Sergey Golonkin

Add an image (Flickr.com, iStockPhoto.com)

Flickr Photo Credit Sergey Golonkin

Sample ‘BLAWgs’ (Law Blogs)

Sample ‘BLAWgs’ (Law Blogs)

Sample ‘BLAWgs’ (Law Blogs)

3 Types of Websites - Editor

Freelancers are paid based on how much

Demand Media expects it can get from the articles or videos generally between

$10 and $20

3 Types of Websites - Editor

3 Types of Websites - Editor

Where do you get content?

3 Types of Websites - CommunityInternetMarketingClub.Org

3 Types of Websites – Community

3 Types of Websites – Community

Three Types of Websites

• Blog – Wordpress.org• Editor• Community

Add a UVP “Unique Value Proposition”

Add Copy for the Search Engines

4 Second Rule Who are you,

what site offers

Repeat Navigation

Add a site map

20-30% are searchers

“Top Right”

Navigation Top or left!

Logo Top Left throughout the site link “Home”

Site Utilities such as Log in, Contact and

phone for Local Business

Strategy #2 Site Build Basics

Social Media ‘Follow’ icons

Marcus Sheridan Virginia and Maryland

“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”

Strategy 3 - Content Strategies

“How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”

Create Content!

• Answer 20 Questions• Answer 20 Questions they should ask• Keyword Blogs• Email Blogs

Cascade Content

Cascade Content!

• Write Articles or blogs• ‘Cascade’ to Social Media• Create video and audio• Syndicate content

Drive Traffic…

Paid Search “PPC” (Pay Per Click)

Paid Search “PPC” focus on conversions

Add confirmation code to this page to measure

‘conversion’

The ABC’s of SEO

A = ArchitectureClean code,

internal links, site map

B = Backlinks1,277 Links TO the site

Lists = great ‘Link Bait’

C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery

Add Keyword Phrases toFirst Paragraph, Middle and End

Add Meta Tags: Title, Description, H1, Alt Tag

Objective = Page Dominance

Search Traffic!

• PPC >> Track conversions• ABC’s of SEO–Architecture–Backlinks–Content (Copy)

SEO

“Affiliate Marketing”affiliates send traffic

to your site as a virtual sales force

Amazon ‘affiliate’ code

‘Affiliate’ Program

“Affiliate” MarketingSolutions

SEO

Banner Advertising and eMail

Banner Advertising

(Test this through Google AdWords)

Google (DoubleClick)

code

Affiliate and Banner Traffic!

• CPA Advertising• Affiliates = a Virtual Sales Force• Test Banners through Google PPC

SEO

Social Media

Strategy Number 7 Social Media

Facebook ‘Fan Pages’ profiles for a business. Index in Google.

Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at

www.Facebook.com/DolphinEncounters

Facebook Advertising

It is simple to set up Facebook Advertising

Target by demographics and ‘likes’. Go from 500 Million to precise target

.043% .039%.021%

Test different ads

Get results like Google PPC

YouTube is the #3 Website and #2 Search Engine!

Blendtec has had 100 Million video views!

Twitter.com/GlenGilmore has over 100,000 followers

Podcasts!

7. Social Media Traffic!

• Facebook Pages and Advertising• YouTube!• Podcasts• Twitter

Create a UVP [Unique Value Proposition]!

Create a “UVP”

eNewsletters

The magic of 8

RSS (Really Simple Syndication) Subscriptions

Read blogs on your phone (RSS)

Like Button

Result of Like Button Activity

8. Create a Relationship

• UVP• Free eNewsletter• The Magic of 8• RSS Subscriptions• Facebook Likes

Monetize Your Traffic!Google AdSense = Click Revenue

Affiliate Banners

$5 - $2500

Monetize It! – Deal of the Day

9. Monetize

• Ad Sense• Affiliate• Pay Per Post• Deal-of-the-Day

#10 Create a Product

Tennis Training

Brendon Buchard – 6 Types of ProductsBooks/eBooks, Presentations, DVD’s,

Audio, Courses, Coaching$100,000 / $197 / 365 = 1.3 per day

Ten Steps To Building & Promoting Law Firm Websites

1. 3 Types of Sites2. Website build basics3. Create Content4. Cascade Content5. Search Traffic6. Affiliate and Banner Traffic7. Social Media Traffic8. Create a Relationship9. Monetize10. Create a Product

Jay Berkowitz www.TenGoldenRules.com 561-620-9121

TenGoldenRules.comSearch Marketing & Social Media Agency

Jay Berkowitz www.TenGoldenRules.com 561-620-9121