Post on 25-Jun-2015
description
What’s the real story?
• Learn to see with different eyes
• Think like a reporter
• They report news; they don’t do free marketing
• Discover what makes your story newsworthy
Get to know the reporters• Buy them a cup of coffee
• Ask what they need
• Be a resource; list your expertise
• Get comfortable picking up the phone
• You help reporters out with comments, background & connections
Learn how to write a press release
• Media coverage earns more credibility than marketing $$$ can buy
• Goal of your headline is to get them to read the 1st sentence
• Don’t bury the lead
• After you write it, ask yourself, “Why should I care?”
Host a free educational event• Showcase what you
know
• Position yourself as the expert
• Invite reporters & connectors
• Great for professional service firms
Apply for an award
• Awards have legs…the value lasts
• Send a press release
• Post to your website & social media
• Announce in your e-news
• Invite prospects to awards ceremony
• Include in your bio “award winning…”
Spot good photo op• Photos tell stories
• People doing things together
• Train yourself to notice
Volunteer for a cause you love
• Sit on a board
• Get employees involved
• Creates teamwork too!
• Be authentic, not just attention-getting
• Blog about it
• Post to social media
Write articles and re-purpose them
• Huge value over time
• Write from your expertise
• Create a blog
• Post to social media
• Post to your website
• Turn your article/blog into presentation
• Write a column as a guest expert
Launch a poll or quiz that interests media
• People love polls
• Gives the media statistics
• What percentage of people…
…want __________? …believe ________? …do ____________?
• Write an article or blog about results
• Post to social media
Localize a national story• What’s the local
story?
• Reporters need a local voice on national issues like…
• Economy, employment, health, housing, fashion, families, trends, technology