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10 Digital Trends For 2013

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1. Content Marketing

Creating and sharing content that isn’t direct sales material but is designed to attract more sales.

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2. The Internet Of Things

The Internet of things - connecting everyday objects to the Internet & one another allowing many tasks and activities to be automated.

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3. 3D Printing

3D printing does exactly what it says on the tin, it renders a 3D hard copy of an object from a design blueprint.

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4. Context Marketing

By looking deeper at our market and better profiling the people we can impress them by delivering content that is 100% relevant to them.www.spiderworking.com

5. Local and digitalWe’re expanding the shopkeeper/customer relationship beyond the boundaries of bricks and mortar and bringing it in to our home and onto our smart phones.

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6. MobileLuckily for businesses that haven’t optimised for Mobile it’s not too late.  Mobile use is growing at a ferocious rate but worldwide only 13% of internet traffic is via mobile.

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7. Second Screening

41% of tablet owners and 38% of smartphone users use their mobile device whilst watching TV.

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8. Less Physical Stuff

Why have a house full of DVD’s and books when we can fit an entire library on a Kindle and watch movies on demand via Netflix?

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9. Censorship of the Internet

Businesses must keep an eye on themselves and their employees & make sure they are complying with copyright, privacy and advertising guidelines in 2013.Photo credit Conradfoerstner

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10. Augmented RealityWearing glasses that can display information about our surroundings, connect us with people, our emails, text messages, the web and more is surely what bringing the Internet in to our everyday lives should be about.Photo Credit X ray Delta One

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