Post on 04-Dec-2014
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What is Big Data Analytics?
Guy HarrisonExecutive Director, R&D Information Management
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What is Big Data?
VolumeTerabytesPetabytesExabytesZetabytes
VarietyStructuredUnstructuredHuman GeneratedMachine Generated
VelocityUser populations xTransaction rates xMachine data
Value Competitive or Collective advantage
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An Industrial revolution of data
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Fed by cloud, social and mobile
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The revolution continues
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• Bluetooth Personal Area Network
• 3G/WiFi Wide Area Network
• GPS• Storage
• Pulse, temp monitor
• Silent alarms• Pedometer, sleep
monitoring
• Compass • Camera• Mike/earphones• Heads up display• Emotion/Attention
monitor
The instrumented human
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In an instrumented world
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Big Data Analytics
Competitive Advantage
Operational
Integration
Smarter Algorith
ms
More Data
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Social Media
Big Data Analytic Algorithms
Demographics
Online Systems
Business Intelligence
Personalization
Customer Retention
Customer Acquisition
Dynamic Pricing
Marketing Automation
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Machine LearningPrograms that evolve with “experience”
Collective IntelligencePrograms that use inputs from “crowds’ to seem intelligent
Predictive AnalyticsPrograms that extrapolate from existing data into the future
Big Data AnalyticsAKA Data Science
Big Data Analytics
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Big Data Analytics
Search Optimization
Recommendation Systems
Security• Vulnerability• Penetration
Detection
Fraud Detection
Predictive Analytics• Churn • Defaults
Medical• Risk analysis• Diagnosis• Prognosis
Game optimization
Advertising• Targeting• Tailoring
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• Machine learning, collective intelligence, Hadoop, predictive analytics, R, Weka, Mahout, are HARD
• Small-medium businesses need help to compete
• Data scientists to the rescue?
Big Data Analytics is HARD!
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We need a Big Data Analytics Suite
Kitenga Analytics Suite
Thanks!
Guy Harrison
guy.harrison@software.dell.com
guyharrison.net
Twitter: @guyharrison