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What is Big Data Analytics?

Guy HarrisonExecutive Director, R&D Information Management

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What is Big Data?

VolumeTerabytesPetabytesExabytesZetabytes

VarietyStructuredUnstructuredHuman GeneratedMachine Generated

VelocityUser populations xTransaction rates xMachine data

Value Competitive or Collective advantage

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An Industrial revolution of data

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Fed by cloud, social and mobile

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The revolution continues

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• Bluetooth Personal Area Network

• 3G/WiFi Wide Area Network

• GPS• Storage

• Pulse, temp monitor

• Silent alarms• Pedometer, sleep

monitoring

• Compass • Camera• Mike/earphones• Heads up display• Emotion/Attention

monitor

The instrumented human

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In an instrumented world

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Big Data Analytics

Competitive Advantage

Operational

Integration

Smarter Algorith

ms

More Data

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Social Media

Big Data Analytic Algorithms

Demographics

Online Systems

Business Intelligence

Personalization

Customer Retention

Customer Acquisition

Dynamic Pricing

Marketing Automation

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Machine LearningPrograms that evolve with “experience”

Collective IntelligencePrograms that use inputs from “crowds’ to seem intelligent

Predictive AnalyticsPrograms that extrapolate from existing data into the future

Big Data AnalyticsAKA Data Science

Big Data Analytics

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Big Data Analytics

Search Optimization

Recommendation Systems

Security• Vulnerability• Penetration

Detection

Fraud Detection

Predictive Analytics• Churn • Defaults

Medical• Risk analysis• Diagnosis• Prognosis

Game optimization

Advertising• Targeting• Tailoring

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• Machine learning, collective intelligence, Hadoop, predictive analytics, R, Weka, Mahout, are HARD

• Small-medium businesses need help to compete

• Data scientists to the rescue?

Big Data Analytics is HARD!

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We need a Big Data Analytics Suite

Kitenga Analytics Suite

Thanks!

Guy Harrison

guy.harrison@software.dell.com

guyharrison.net

Twitter: @guyharrison