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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Chapter1Planning aBusiness
Introduction to
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Learning Objectives
Identify the key stakeholders that are involved in
a business.
Describe the key functions of business.Explain how to develop a business plan.
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Owners:Organize, manage, and assume risk of starting a business.
Creditors:
Provide loans to start businesses.
Employees:
Hired to conduct the business operations.
Suppliers:
Provide the materials needed for production.Customers:
Buy products which satisfy their needs.
Five Key Stakeholders in a Business
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Welcome to Wal-Mart
Everything we do is designed to build
shareholder value over the long haul.
Business Online
Wal-Mart
http://www.wal-mart.com/http://www.wal-mart.com/7/29/2019 01Merencanakan Bisnis
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Goal of Managers
Maximizing the
firms value.
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Five Key Functions of Business
FUNCTIONS
Management Marketing
Accounting Finance
Information
Systems
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Three Common Business Decisions
Management Decisions
Marketing Decisions
Finance Decisions
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Steps for
Creating a Business Idea
Identify Consumer Needs:
Market research.
Assessment of The Business Environment:
Industrial, economic, and global environments.
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Business Plan
Who is it for?
For the Entrepreneur.
For Investors and Creditors.
What does it provide?
Detaileddescription of the proposed business,including types of customers, competition,and facilities needed for production.
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Possible Business Plan Sections
Business Online
Cover Letter
Section 1 Executive Summary
Section 2 Company Background
Section 3 Management TeamSection 4 Financial Plan
Section 5 Marketing Plan
Section 7 Location Analysis
Section 8 Manufacturing Plan
Section 9 Appendix
Can be between 25 and 50
pages and take up to six
months to complete.
http://www.sba.gov/7/29/2019 01Merencanakan Bisnis
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Business Plan: Management Section
Organizational structure
Identifies roles and responsibilities of each
employee in the firm.
ProductionDecisions about production process, location,
and facilities.
Human resources
Set up work environment that will motivate
the employees to help the business succeed.
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Business Plan: Marketing Section
Target Market: Profile of the target customer.
Product Characteristics: Detailed description of
product.
Pricing: Proposed price of the product(s).
Distribution: How products will get to the customer.
Promotion: How products will be communicated to
the target market.
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Business Plan: Financial Section
Feasibility
Estimate costs and benefits of the business,
including sales forecasts and all expenses.
Financing the Business
Summary of the initial outlay needed to start the
business.
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MultiMedia by Stephen M. Peters 2001 South-Western College Publishing
Potential revenue.
Demand for product or service.
Expense of production.
Overall potential for profitability.
Considerations in Assessing
a Business Plan
Small
Business
2000
Business Online
http://www.sb2000.com/http://www.sb2000.com/http://www.sb2000.com/http://www.sb2000.com/http://www.sb2000.com/