Additional resources:

● LinkedIn Learner Lounge by John Espirian● LinkedIn Domination Framework

Additional resources:

● Customer Persona Template● How surveys help you create buyer personas● Find out about your customers with a Persona

Survey

Reading recommendation:

● Watertight Marketing by Bryony Thomas● Free e-book

LinkedIn Headline Tips:

● 120 characters (on mobile first 40 characters …)● Include benefit for the visitor● Use keywords, but avoid generic terms● Use separators , / | * to break text● DON’T USE ALL CAPS

● Creating a Badass LinkedIn Headline● Get your LinkedIn profile basics right

Additional resources:

● Business Page vs Personal Profile

Additional resources:

● Beginner’s Guide to Social Media Content Planning, Scheduling and Repurposing

● 6 Social Media Content Category Ideas

Recommended reading:

● Talk Triggers, The Complete Guide to Creating Customers with Word of Mouth by Jay Baer

Additional resources:

● How to improve LinkedIn engagement by John Espirian

● How to search LinkedIn

Additional resources:

● Proactive Lead Generation on LinkedIn

Additional resources:

● Super Simple Sales Secrets for Small Business Owners by Victoria Fleming