cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …)...

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Transcript of cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …)...

Page 1: cambridgesocial.media...LinkedIn Headline Tips: 120 characters (on mobile first 40 characters …) Include benefit for the visitor Use keywords, but avoid generic terms Use separators
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Additional resources:

● LinkedIn Learner Lounge by John Espirian● LinkedIn Domination Framework

https://espirian.co.uk/linkedin/
https://topdogsocialmedia.com/linkedindominationframework/
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Additional resources:

● Customer Persona Template● How surveys help you create buyer personas● Find out about your customers with a Persona

Survey

https://cambridgesocial.media/wp-content/uploads/2019/04/Customer-Persona-Template.pdf
https://www.surveymonkey.com/mp/how-surveys-help-you-create-buyer-personas/
https://www.typeform.com/help/find-customers-persona-survey/
https://www.typeform.com/help/find-customers-persona-survey/
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Reading recommendation:

● Watertight Marketing by Bryony Thomas● Free e-book

https://watertightmarketing.com/
https://dl.bookfunnel.com/9wg935h22p
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LinkedIn Headline Tips:

● 120 characters (on mobile first 40 characters …)● Include benefit for the visitor● Use keywords, but avoid generic terms● Use separators , / | * to break text● DON’T USE ALL CAPS

● Creating a Badass LinkedIn Headline● Get your LinkedIn profile basics right

https://www.linkedin.com/pulse/20141203191548-87071991-your-linkedin-headline/
https://espirian.co.uk/linkedin-starter-guide/#profile
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Additional resources:

● Business Page vs Personal Profile

https://espirian.co.uk/linkedin-company-page/
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Additional resources:

● Beginner’s Guide to Social Media Content Planning, Scheduling and Repurposing

● 6 Social Media Content Category Ideas

https://www.lenkakoppova.com/beginners-guide-to-social-media-content-planning-scheduling-and-repurposing-part-one/
https://www.lenkakoppova.com/beginners-guide-to-social-media-content-planning-scheduling-and-repurposing-part-one/
https://louisem.com/110139/social-media-content-categories
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Recommended reading:

● Talk Triggers, The Complete Guide to Creating Customers with Word of Mouth by Jay Baer

https://www.talktriggers.com/
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Additional resources:

● How to improve LinkedIn engagement by John Espirian

● How to search LinkedIn

https://espirian.co.uk/linkedin-improve-engagement/
https://www.andrewandpete.com/linkedin-search/
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Additional resources:

● Proactive Lead Generation on LinkedIn

https://www.modgirlmarketing.com/linkedin-b2b-lead-generation/#step-two
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Additional resources:

● Super Simple Sales Secrets for Small Business Owners by Victoria Fleming

https://www.buzztastic.co.uk/sales-for-small-business/5-super-simple-sales-secrets-for-small-business
https://www.buzztastic.co.uk/sales-for-small-business/5-super-simple-sales-secrets-for-small-business
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b) Running headline (max 49 characters): c) Contributing ...

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