AS AN INDIVIDUAL THE CONSUMER. Discussion on…. 1. Consumer Motivation 2. Personality & Consumer Behaviour 3. Consumer Perception 4. Consumer Learning.
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“ Copyright © Allyn & Bacon 2007 Personality: Vive la Difference!
Famous Social Scientists Review. Piaget Stages of Cognitive Development Sensorimotor (birth → 2) –Object permanence –Direct sensory experience Preoperational.
Psychoanalysis – the study of personality from the viewpoint of conflict Ego tries desperately to cope with conflict and the anxiety it generates.
