Visual Rhetoric. What is Visual Rhetoric? We use visual thinking as a major part of our cognition (thinking process) We live in a visually dominated world.
Introduction to Visual Rhetoric. Visual Rhetoric Definition Is the “how to” of visual literacy Visual rhetoric applies the rhetorical situation to decision.
VISUAL METAPHOR AND CONSUMER RESPONSE Margot van Mulken, Rob Le Pair ICORIA 2006 BATH.
