Adman lecture 8
St Ive\'s Body Wash
1) Creative Implementation(25)
KULIAH IX ATTITUDE AND CHANGING ATTITUDE (SIKAP DAN MERUBAH SIKAP)
Creative Strategy Decisions. Group Assignment Consider the market for compact cars. Choose three competitors in this market. 1.Develop a positioning grid.
MKT201 - Week 5 Motivation and Values (Ch. 4). Motivation: Introduction What are the forces that drive people to buy and use products (or Not to buy/use)?
MKT201 - Week 5
1 IMC Message Strategy All planned brand messages should: 1) Create brand awareness 2) Change or reinforce customers’ attitudes 3) Stimulate some kind.
Promotion. The coordination of all seller-initiated efforts to set up channels of information and persuasion to sell goods and services or promote an.
