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Chapt 6 - Marketing Segmentation and Positioning
Chapter 4 Marketing Segmentation, Target Marketing & Positioning.
9-1 CHAPTER SEGMENTATION, TARGETING, AND POSITIONING 9 Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.
1 Ch 4 Outline 1.Introduction 2.Identifying the Target Market 3.Communication With the Target Market 4.Persuading the Target Market.
Types of Data in FCS Survey Nominal Scale – Labels and categories (branch, farming operation) Ordinal Scale – Order and rank (expectations, future plans,
Market Segmentation Ch 2.2. Section 2.2 Objectives Explain the concept of market segmentation Analyze a target market Differentiate between mass marketing.
Adeyl Khan, Faculty, BBA, NSU Chapter 12. Adeyl Khan, Faculty, BBA, NSU Marketing - set of processes for creating, communicating, and delivering value.
Types of Data in FCS Survey
STANDARD 1 OBJECTIVE 1 Students will understand the concept of market & market identification.
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