Writing. Uncover the Angle Organize your post-it notes Categorize by verbal & visual options Determine your approach Address readers wants & needs Introduce.
Headlines. Verbal-Visual Connection Well-written Informational content entry point Captures & keeps readers with clever word play & specific details Reflects.
Captions. Answer 5Ws & H Complete & accurate reporting Attend activity or event Interview subjects in photo Interview subjects involved not in photo Get.
