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Brand ad. Types of Advertising 1-2 Brand Advertising –Focused on brand identity, benefits and image Retail or Local Advertising –Focused on selling merchandise.
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Chapter 1 Background of Today’s Advertising 1-2 ADVERTISING What is advertising? Where do we find Advertising? Can we ever get away from advertising?
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Added Value AS Business Studies. Aims and Objectives Aim: Understand Added Value Objectives: Define Added Value Calculate added value Analyse methods.
