Chapter 2 TYPES OF EVIDENCE. Chapter 2 Kendall/Hunt Publishing Company 1 Types of Evidence Two general types: Testimonial Testimonial a statement made.
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Persuasive Techniques PROPAGANDA: techniques used to influence opinions, emotions, attitudes or behavior. (Otherwise known as: PROPAGANDA)
Propaganda. What is Propaganda? Propaganda is: – “the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution,
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
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