Strategic gaps: The difference between what we want and what we have got Lecture 10.
Customer value strategy and positioning: What have you got to offer, and how does it makes you different to the rest? Lecture 7.
Market strategy and the strategic pathway Lecture 4.
Strategic relationships and networks: Building the infrastructure to deliver the strategy Lecture 8.
Market sensing and learning strategy: Competitive strength through knowing more Lecture 5.
Strategic market choices and targets: Where to compete and where not to Lecture 6.
