Market Segmentation. Lesson Objectives Understand market segmentation Know benefits and disadvantages of market segmentation Have relevant examples for.
Ch 5 -1 Chapter 5 Strategies in Action Strategic Management: Concepts & Cases 13 th Edition Fred David.
Segmentation, Targeting and Positioning Objective: Discussing the importance of segmentation, targeting and positioning in the communication process.
© 2002 Pearson Education Canada Inc. 7-1 principles of MARKETING Chapter 7 Market Segmentation, Targeting, and Positioning for Competitive Advantage.
