1 Chapter 14 Exam Review. Two types: 1. Business firms – serves customers in order to earn a profit (rev > cost) 2. Not-for-profit – serves customers.
C HAPTER 7 Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.
Segmentation, Targeting, and Positioning
Chapter Six Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.
Copyright © 2007 Pearson Education Canada7-1 Marketing: An Introduction Second Canadian Edition Armstrong, Kotler, Cunningham, Mitchell and Buchwitz Chapter.
Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management Chapter Seven.
Marketing: Real People, Real Decisions Target Marketing Strategies Chapter 8 Lecture Slides Solomon, Stuart, Carson, & Smith Your name here Course title/number.