2. Strategic Planning for Competitive Advantage
2011.2.02 Marketing
Marketing 101 for Community Newspapers
Chapter 1: An Overview of Marketing Copyright 2010 by Cengage Learning Inc. All Rights Reserved1.
1 Lamb, Hair, McDaniel CHAPTER 2 Strategic Planning for Competitive Advantage 2010-2011.
Chapter 2Copyright ©2008 by South-Western, a division of Thomson Learning. All rights reserved 1 Learning Outcomes – Chapter 2 1. Understand the importance.
Strategic Planning for Competitive Advantage 2011-2012 © AP IMAGES/JENNIFER GRAYLOCK.
Marketing Plan Business Management. Why do you need to write a marketing plan? Provides a basis to compare expected and actual performance.
Concepts and Strategies. Strategic Planning The managerial process of creating and maintaining a fit between the organization’s objectives and resources.
Chapter 1 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 1 Lamb, Hair, McDaniel CHAPTER 2 Strategic Planning for Competitive Advantage.
1Chapter 2 Marketing 7e Lamb Hair McDaniel ©2004 South-Western/Thomson Learning Strategic Planning for Competitive Advantage Prepared by Deborah Baker.
