Consumer Perception
PowerPoint® presentation by Jim Foley © 2013 Worth Publishers Chapter 6 Sensation and Perception 1.
Sensation and Perception. Sensation: the conversion of energy from the environment into a pattern of response by the nervous system. Perception: the interpretation.
Chapter 5 Sensation Reading Map Friday, Nov 18193-199 Monday, Nov 21199-204 Tuesday, Nov 22Quiz chapter 4/study guide and cards due Wednesday, Nov 23essay.
Today › Turn in missing/late work (from before test) › Turn in leftover multi-passes (extra credit) › Finalize grades (extra credit, participation)
Chapter 6 Consumer Perception Consumer Behavior, 9 th Edition Consumer Behavior, 9 th Edition SCHIFFMAN & KANUK.
Sensation & Perception. Sensation vs Perception Sensation – detecting physical energy from the environment and encoding it as neural signals. Perception.
Chapter 6 Sensation and Reality. n Data Reduction System: Any system that selects, analyzes and condenses information n Electromagnetic Spectrum: Full.
Sensation and Perception Chapter 5. Sensation & Perception How do we construct our representations of the external world? To represent the world, we must.
Sensation The process by which our sensory receptors receive stimulus energies from our environment. Sensory receptors detect millions of stimuli.
PERSEPSI KONSUMEN Pertemuan 05 Matakuliah: Perilaku Konsumen Tahun : 2009.
