Consumer Behaviour Ppt
Chapter 5 Consumer Behavior. 5-2 Chapter Objectives 1.Distinguish between customer behavior and consumer behavior. 2.Explain how marketers classify behavioral.
Consumer Behavior Jeremy Kees, Ph.D.. Model of Consumer Behavior.
Part 2: Understanding Buyers and Markets
Copyright © 2001 by Harcourt, Inc. All rights reserved. 9-1 CHAPTER NINE INTERPERSONAL DETERMINANTS OF CONSUMER BEHAVIOR Text by Profs. Gene Boone & David.
