SM Lecture Four : Strategic Purpose, Culture and Strategy
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Chapter 18Copyright (c) 2007 John Wiley & Sons, Inc.1 Global Marketing Management, 4e Chapter 18 Planning, Organization, and Control of Global Marketing.
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Bus 411 Day 8 Copyright 2005 Prentice Hall1. Ch 1 -2 Agenda Question? Assignment 2 DUE Assignment 3 Posted IFE and Ratio analysis Due Feb 27 @ 12:30.