Unit 2: Sport Consumer Behavior
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry,
Partnership Activation 2.0 Newsletter - September 2008
Sport Marketing Today’s Lecture 1.What is Marketing? 2.Understanding Consumers’ Needs 3.Market Selection (STP) 4.Marketing Mix (The Four P’s) 5.Sport Marketing.
The Marketing Mix Product. Objectives Discuss what separates Sport & Entertainment Marketing from Traditional Product Marketing Differentiate Sport from.
1.11 Manage promotional activities to maximize return on promotional investments.
1 SPORT CONSUMER BEHAVIOR Unit 2 Sports Marketing.
The Marketing Mix Product. Discuss what separates Sport & Entertainment Marketing from Traditional Product Marketing Differentiate Sport from Entertainment.
