Integrated Marketing Communications Copyright © Houghton Mifflin Company. All rights reserved. PowerPoint Presentation by Charlie Cook 17 Part Five Promotion.
Chapter 9: Memory, Metaphor, and Stories Peter Hayashida Lynn Maikke Marketing 642 Fall 2003.
5-1 Chapter 5 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK Personality and Consumer Behavior.
ADVERTISING MEDIA. Learning goals: Understand the purpose of advertising Understand how different types of media are used Understand how media costs.
