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3 Main Appeals and Advertising Techniques. 3 main appeals! ETHOS– Credibility Appeal: Your audience needs to trust you and believe your information to.

3 Main Appeals and Advertising Techniques. 3 main appeals! ETHOS– Credibility Appeal: Your audience needs to trust you and believe your information to.

3 Main Appeals and Advertising Techniques

COORDINATION AND CHANGE PROJECT G5. CPWF REPORTING – change! No more annual or progress reports – nor a completion report.