The Creative Side Of Advertising
Icm Bmw Final
Chap05 The Communication Process
Coach Is In- Action Plan for 2013: Find, Focus, Forecast & Fix
17-1 Chapter Questions What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective.
10-1 MARKETING MANAGEMENT Managing Mass Communications.
16-1 Managing Mass Communications Chapter Questions How should the budget be set? What are appropriate advertising goals? How should advertisements be.
Primary objective: ◦ Behavior change Behavioral objective ◦ Something you want the audience to DO ◦ Clear ◦ “Do-able” ◦ Obvious (to TA)
Communication If the truth isn’t tellable, fix it so it is. –John E. Powers If the truth isn’t tellable, fix it so it is. –John E. Powers.
2011 July
