Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
John deere land of opportunity
A brand is forever a framework for revitalizing declining and dead brands
A brand is forever ! A framework for Revitalizing Declining and Dead brands
What is brand equity ?
Brand resurrection! by Deboleena Dutta
A brand is forever
Brand equity
What is a brand equity
Business Alumni Magazine (Fall08/Winter09)