value Chain
Value Chain Management: Functional Strategies for Competitive Advantage McGraw-Hill/Irwin Contemporary Management, 5/e Copyright © 2008 The McGraw-Hill.
One last presentation
How can goods marketers improve customer support services
How do good marketers improve customer support
jones5e_chap09stud
How can good marketers improve customer support services
Value Chain Management: Functional Strategies for Competitive Advantage chapter nine Copyright © 2014 by The McGraw-Hill Companies, Inc. All rights reserved.
Chapter 13: Designing and Managing Services
