Chapter 10. The service environment includes all aspects of the organizations physical facility (servicescape) as well as other tangible aspects of tangible.
Service environment
Service Marketing - Love Lock Chapter-10
Lovelock PPT Chapter 10
Slide © 2010 by Lovelock & Wirtz Services Marketing 7/e Chapter 10 – Page 1 Chapter 10: Crafting the Service Environment Services Marketing 7e, Global.