© 2009 South-Western, Cengage LearningMARKETING 1 Chapter 15 EFFECTIVE PROMOTION MEANS EFFECTIVE COMMUNICATION 15-1Promotion as a Form of Communication.
9 Promotional Strategy McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved.
© 2004 McGraw-Hill Companies Inc. 9-1 Chapter 9 Promotional Strategy.
Promotion Chapter 15. The Role of Promotion in Marketing Inform Persuade Remind.
Marketing a Small Business Promotional Strategies.
Final Exam Marketing Terms Review
