Market selection
ITFT - Market Segmentation
Chapter 6
6-1 B2B 1. Market Segmentation, Targeting, & Positioning 1. Market Segmentation, Targeting, & Positioning 2. Demand Projection.
6 Market Segmentation, Positioning, and Demand Projection McGraw-Hill/Irwin Copyright © 2005 by The McGraw-Hill Companies, Inc. All rights reserved.
B2B 1. Market Segmentation, Targeting, & Positioning 2. Demand Projection
“Put the right product in the right place, at the right price, at the right time.” In marketing, revolves around the ‘4 Ps’ and the ‘2 Cs’. ◦ Each.
Market Segmentat ion, Targeting and Positioning Chapter 4 © 2001 McGraw-Hill Australia PPT slides t/a Rix, Marketing: A Practical Approach 4th ed 4-1.
Marketing Mix Marketing Plan Product Price Promotion Place.
Marketing: Real People, Real Decisions Target Marketing Strategies Chapter 8 Lecture Slides Solomon, Stuart, Carson, & Smith Your name here Course title/number.
