Semiotic Analysis. Making Meaning Language (texts) a system of signs Meaning not obvious, must be elicited Signs are arbitrary –“alphabet of deaf-mutes”
SEMIOTICS Deductive linguistic analysis. Semiotics “the study of signs” Ferdinand de Saussure Semiotics involves the study not only of what we refer.
INFO 272. Qualitative Research Methods. Outline 1) The status of images in society 2) Compositional interpretation – some vocabulary 3) Content Analysis.