ADAPT: John Kearon, Brainjuicer
1 ComMotion™ Let’s Get Emotional About Advertising.
1 SpringSights® Why settle for less? 2 Philips got religion about connecting with consumers.
Positive Emotions Chapter 9 and 10. History of positive emotion research Emphasis has been on negative emotions Recall: Negative emotions are easier.
Measuring Emotional Engagement for Early Stage Creative
