MARK1012 - Lecture 5
HTM 3103 Market segmentation in Hospitality & Tourism.
Market Segmentation, Targeting, and Positioning © Leonard Walletzký.
Module 4: Developing marketing strategies – positioning the product, developing the positioning strategies, differentiation tools, product life cycle marketing.
HTM 3103
Chapter Six Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers.
