classification of services
MA PPT
Segmenting B2B Markets Anand G. Khanna. Why Segmentation ? 1. Better matching of customer needs 2. Enhanced opportunity for growth 3. Retention of customer.
6-1 B2B 1. Market Segmentation, Targeting, & Positioning 1. Market Segmentation, Targeting, & Positioning 2. Demand Projection.
Market Segments & Value Propositions February 10, 2015.
