STP Strategy
Mm Segmentation and Targeting
Customers. Overview 1.Customer Segmentation 2.The Customer Decision Process –Collect information –Form expectations –Make purchasing decisions.
Target Marketing Process: Linking Customer Needs to Marketing Action.
Explain Bases of Market Segmentation
MKTG 504 - MARKET SEGMENTATION Breaking the Market into Bits Dr. Dennis Pitta University of Baltimore.
Copyright 2013 Jack M. Kaplan & Anthony C. Warren Analyzing the Market, Customers, and Competition Patterns of Entrepreneurship Management 4 th Edition,
©2003 Prentice Hall, IncMarketing: Real People, Real Choices 3rd edition8-0 Chapter 8 Sharpening The Focus: Target Marketing Strategies and Customer Relationship.
